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Digital Marketing Strategies for Startups & Small Businesses
As a new company, startups face a lot of challenges. One of the biggest challenges is creating an online presence that leaves an impact on its audience. Creating a website may seem easy, but marketing your website is the challenge that baffles most startups. Even today, many companies do not realize that creating a website…
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SEO Trends 2025 That Will Shape Digital Marketing
SEO is evolving. What was yesterday is obsolete today. Gone are the days when SEO was focused on keyword optimization. Today’s SEO is all about entities, intent, and relevance. But that’s not going to be forever. SEO will change and is evolving rapidly. With Google’s technology evolving by the hour, you can expect changes in…
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Emke Silks Palakkad: Digital Marketing Gold, Lost Opportunity – Case Study
Emke Silks Palakkad is a brand with no significant digital presence, apart from an Instagram profile and a Facebook account with 3,000 and 1,000 followers, respectively. Their website, emkesilks.co.in, is now expired, and the domain remains unclaimed. The total search volume for the brand’s keywords exceeds 1,000 searches per month. Without a website, this traffic…
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Dress World Palakkad: Digital Marketing Space for Improvement – Case Study
Creating a local brand is challenging. Dress World Palakkad has achieved good brand identity locally in Palakkad. As one of the leading clothing stores catering to traditional wear and wedding clothing, Dress World is well-established in Palakkad. Long before the rise of digital media, the company had a strong presence as one of the best…
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Akshaya Gold & Diamonds Palakkad : Digital Marketing Excellence – Case Study
Rooted in Palakkad, Akshaya Gold is a brand name in itself. Owned by the Prince Group, the company has a great presence in Palakkad and is a prominent local brand. However, Akshaya Gold is not well-established outside Palakkad, and its market is primarily limited to the local population. While this may be a limitation for…
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Bava Metals Palakkad : Digital Marketing Done Right – Case Study
Bava Metals Palakkad is a popular brand name in Palakkad, a small town with only a few prominent local brands. One of the well-known names is Bava Metals, recognized for its wide range of brass utensils. Although the company manufactures utensils in steel and aluminium, they are best known for their traditional brass utensils like…
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Local SEO for Small Business
As a small business owner, you may find it challenging to market your business online. If you do not have a website, the challenges are multifold. However, local SEO is possible for small businesses and startups even before they own a website or online presence. You can create your website after you start promoting your…