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Social Media Optimization

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Social Media Optmization – First step to Successful Social media Presence

Introduction to Social Media Optimization

Social media marketing is essential for today’s businesses to increase visibility and brand awareness. A social media presence alone does not guarantee sales or conversions, which are the driving factors of your business. With social media optimization (SMO), you can turn your social media presence into conversions, sales, and revenue.

Definition of SMO

Social media optimization refers to optimizing your social media profiles to convert visitors, fans, and followers into paying customers and brand ambassadors. With a clear social media strategy and optimized content, you can increase visibility, create a fan following, and convert them into paying customers. At Admarkon, we help you create a strategy, design your content according to your end goals, and optimize it to turn visitors into customers who will vouch for your brand.

Importance in Digital Marketing

The 90s was a period dominated by billboards. In 2024, we live in a digital world where 90% of the global population uses mobile phones, and 67.1% are online. In countries like the USA, the percentage of internet users is 91.8%. In India, 52.4% of people have access to the internet. Internet users spend an average of 6 hours and 40 minutes online, with 2 hours and 24 minutes spent on social media. With digital marketing done right, you have the opportunity to reach two-thirds of the global population.

In India, 32.8% of the population uses social media in some form. Instagram, Facebook, and YouTube are the most popular social media platforms, while WhatsApp is the preferred chat platform. Digital marketing helps reach nearly one-third of the Indian population easily and is more cost-effective than other platforms or media.

Our SMO Services

Admarkon provides a comprehensive social media marketing strategy and specializes in social media optimization. We assist you with strategy development, content creation, community management, social media advertising, and analytics. This all-inclusive social media optimization strategy helps you reach more visitors, convert them into paying customers, and track your progress throughout the process.

Social Media Strategy Development

Social media strategy includes parameters, targets, and goals. Working without a strategy creates unorganized content and unpredictable results. With a business profile, it is crucial to set goals and achieve them. Progress is analyzed and improved with changes over time. Here are a few steps we take when creating a strategy:

  1. Social Media Audit & Selection: Knowing which platforms to market on and where to focus your efforts is crucial. Social media platforms are industry-specific. Instagram works great for visual content, LinkedIn is good for educational, informational, and business content, Facebook can handle both to some extent, while YouTube is a great platform for educational content and services. We audit the right platform for your business and conduct competition research on all platforms to see which will work best for you.
  2. Goal Setting: Every digital marketing effort should have set goals. These could include visibility, reach, follows, likes, shares, conversions, leads, or all of them. Setting reasonable goals in the first few months is essential. You should set your expectations to what is achievable. If you plan to do PPC on social media, set a budget and goals for that as well.

Content Creation and Curation

Your content should resonate with your goals. If it is engagement you intend to achieve, create content like polls and quizzes. For informational content, create thorough videos. Text posts should not be one-liners, unless you are on Twitter. Images should be of high quality, and most importantly, try to use the same content on different platforms to maximize exposure.

  1. Engaging Posts: Engagement affects social media algorithms. The more people engage with your content, the more social media platforms will promote it. Create engaging posts every single time. Ask for comments when possible. Ask for follows and likes, but most importantly, create engaging content. Content should be share-worthy, likable, and not cringy.
  2. Visual Content Design: Do not compromise on visual content design. Use your brand colors, fonts, and logos on all posts. Keep your visual content design unique yet consistent. People should be able to relate to your brand with every picture they see.
  3. User-Generated Content Campaigns: Promote user-generated content like reviews and photographs on your social media posts. Don’t hesitate to share content about your company posted by others. This increases engagement with your post from the original content creator while adding credibility to your business.

Community Management

Creating a community is different from managing it. Managing your community of fans and followers is a full-time job for some companies. Responding to messages, understanding community trends, etc., is part of community management. Responding to user comments increases visitor retention, making them more inclined to visit your posts and respond to them more often. This, in turn, improves your social media ratings.

  1. Audience Engagement: Audience engagement is crucial to social media campaigns and algorithms. Social media algorithms promote content with high engagement to more users. Increasing engagement on all posts is our priority. We create advanced social media engagement tactics and content that users love to comment, share, and like.
  2. Responding to Comments and Messages: Responding to every comment and message may not seem feasible after a point, but as long as possible, you should do it for every single post and like. Leave a comment on people’s likes too, when possible. This will create interest in them to come back to your posts in the future. Respond to all comments and always be cordial.
  3. Building Brand Loyalty: Social media marketing and optimization involve creating content, strategies, and engaging visitors. All efforts should aim to create brand loyalty. However, what truly impacts users is social proof from user-generated content. Reviews, photographs of your brand users, and videos create a lasting impact on your visitors.

Social Media Advertising

While social media optimization is part of social media marketing, and social media advertising as a whole, it is essential to optimize your content when doing paid promotions. Your profile should not be cluttered and should have a clear call to action in obvious locations. Include your website URL in the profile page and images. Your logo should be prominently shown in your visual content. A CTA should always be present on the landing post of your campaign. All these elements will impact the performance of your social media advertising.

  1. Targeted Ad Campaigns: To create strategies for successful social media ad campaigns, you need to know your target audience. Audience segmentation helps understand your target demographics and whom you want to entice with your ad campaign. Without an audience target, you would be targeting the entire social media platform, resulting in high ad spend. We help you with targeted ad campaigns for your business by choosing the right demographics.
  2. A/B Testing: Testing an ad campaign helps put forward the best ad with a higher ROI. Measuring ROI for social media campaigns is possible with all social media platforms, and using it correctly will help reduce costs in digital marketing while increasing your ROI.
  3. Budget Optimization: Setting a budget is essential for social media marketing. Optimizing your budget to get the maximum results by tracking key performance indicators helps continue your promotion, resulting in more conversions. Value for each penny spent is crucial for us and you!

Analytics and Reporting

Data-driven decision-making for social media campaigns helps us determine which ads are performing better and converting. With analytics and reporting, you know more than how much you spent on each campaign. A weekly report of ad revenue spent, along with ads that performed well in terms of clicks, sales, and conversions, and the ads which drained cash, are provided in the analytics and reports.

  1. Performance Tracking: With analytics and reporting in place, it becomes easier to track performance. Measuring content performance on social media helps keep track of your best ads and weed out the ones that do not perform.
  2. ROI Measurement: We help calculate your ROI based on the conversion and ad spend for each ad unit. With social media conversion funnels in place, you will know the number of users who passed through each phase of the marketing funnel to tune your funnel for better performance.
  3. Insights and Recommendations: Based on reports, we will provide insights not only on the social media ads and posts but also on your websites to make improvements. This will help increase your conversion rate.

Benefits of Our SMO Services

SMO helps increase brand awareness and visibility. With the right strategy, you can increase your website traffic, resulting in better conversion rates. These depend on various factors, including enhanced customer engagement.

  1. Increased Brand Awareness: Telling your brand story on social media helps create brand awareness. Your brand story should not be the end of your social media brand marketing. Building brand advocacy on social media requires user-generated content, reviews, and more. Effective social media branding techniques will help you garner more reviews and ratings for your campaign. We are also persistent in promoting your brand by developing a consistent brand voice on social media.
  2. Improved Online Visibility: More content used to equal more visibility on social media. Today, strategically timing your content helps improve the online visibility of your post and website. Post content when your visitors are expecting it. Content related to business should be posted during workdays between 10:00 am and 02:00 pm, so people can see your post when they are ready to take action. We help you increase online visibility with key strategies like the above.
  3. Higher Website Traffic: Social media optimization garners more traffic with content optimized for your brand and industry. We ensure that people can find you more easily on social media with the right keywords in the right places.
  4. Enhanced Customer Engagement: Optimize your social media content for better customer engagement. Enhance chances of comments, likes, and shares with our targeted approach to improving engagement on posts.
  5. Better Conversion Rates: With Admarkon’s social media optimization, people will not only like and comment on your posts. We will ensure that visitors to your social media posts navigate to your website seamlessly. With engaging content that piques interest, users will be prone to click on your website link or go directly to your website for more information on your services or products.

Our SMO Process

Our SMO process starts with an initial consultation. We understand your goals and requirements. Understanding your expectations helps us achieve them easily and be more focused on the target. Based on your goals, we create a strategy. Strategy formulation will help you understand how we intend to achieve goals. In this phase, we decide on hashtag strategies, content types that already exist and perform, content that is not performing, and create a strategy to boost content that is performing and improve the content that is not performing. Periodical monitoring and optimization help keep track of what is going right and where we are going wrong. There is a small margin for errors when it comes to SMO, which is constantly corrected for improvement. You will also be provided with weekly and monthly reports with detailed insights on your social media performance and the strategy refinements we performed so you can adjust future posts accordingly.

Why Choose Us for SMO

Apart from having an experienced team of social media enthusiasts and experts, we have a customized approach to social media optimization. With proven results and over 30 customers who have been working with us for three years, we have a record of proven results. Every customer expects a return on investment. The higher the ROI, the more likely they are to retain a service. At Admarkon, we provide a higher ROI. We understand your business as much as our own. To help our clients understand the process and our activities, we provide detailed weekly and monthly reports on the work we have done and the progress we have made.

Get Started With Your Social Media Optimization Now

Contact us now for more details on how we can help you improve your social media performance on the platform of your choice. Get invaluable consultation for free and decide if you would like to retain our services.