Technical SEO Services by Admarkon

Ensure technical Standards are followed and maintained on your website

Improve Page speed, integrate Schema and Sitemaps for your website for an advantage over your competition

Technical SEO Services – First Step to Ranking your website

So, you have a great website. It looks good, is functional, and the user interface and user experience are greatly appreciated. You spent months with the designer to get the website exactly how you wanted. You are thoroughly impressed with the outcome. But even after months, you have not seen the traffic your website and business deserve. You are wondering what went wrong.

More than 80% of all websites do not get enough traffic to convert them into business. Most websites do not convert even a single customer in a year due to a lack of traffic. The only people who visit some websites are the owners themselves and their friends and family. This is exactly when you need SEO or search engine optimization.

For a new website, the first thing an SEO professional does is analyze the website for Technical SEO. Technical SEO is the first step to Search engine optimization which is followed by onpage SEO and Offpage SEO in order. Admarkon provides a complete SEO and Digital marketing service for organizations and enterprises

Technical SEO Services

Admarkon’s Technical SEO Service include everything to ensure good site health and structure.

Technical SEO Audit

Uncover technical issues that hinder your website’s visibility and ranking and resolve them. We analyze crawl errors, index action challenges, duplicate content, and website speed issues with our technical SEO audit services.

Competitor Analysis

We analyze your competitors and identify SEO strategies used by your rivals to uncover gaps and opportunities. Our competitor analysis extends from keyword gaps and site health to content gaps to create an edge in organic search rankings.

Meta Data Analysis

We optimize meta titles and descriptions for your website. Include relevant keywords and LSI terms in your headers to improve the website’s ranking for a wider range of keywords and improve search engine relevancy. Craft Title Tags for Higher Click-Through Rate (CTR)

Image Optmization

We optimize images for speed with compression and add alt tags and descriptive file names for images. We improve ranking on Google Images with reduced load time and easily understandable content for SEO performance.

Page Speed Optimization

With advanced page speed optimization techniques and minification of code, we ensure your website is fast and loads within 3 seconds as recommended by Google. With browser caching, compression, and minification, we improve not only load time but also user experience.

Mobile SEO

More than 70% of all website users access the internet through a mobile device. We optimize your website for mobile devices with a mobile-first design, ensuring responsiveness, faster load time, seamless navigation, and improved visibility for search engines.

Structured Data Markup

Structured data and schema markup help search engines understand content better. With schema markups, you can enhance your search results with featured snippets, knowledge graphs, and star ratings, adding to user experience and a higher CTR. 

Keyword Research

We help identify high-value, long-tail keywords with low competition to drive targeted traffic to boost search engine rankings. Our comprehensive keyword research is tailored to ensure traffic and better rankings based on keyword intent.

Backlink Analysis

We identify and disavow toxic links, strengthen link profiles with high-authority domains, and enhance websites domain authority. Our backlink strategy is ethical and organic, ensuring consistent backlinks to your website from relevant, reputable websites.

Website Migration Services

We offer website migration services with minimal impact on rankings and traffic during the transition to new platforms or redesign of the website.

Penalty Recovery

Our penalty recovery services identify and resolve issues that have caused Google penalties due to algorithm updates and manual actions. We help restore your website’s trust and ranking before the next core update.

HTTPS and Security Enhancements

With HTTPS and SSL certification, we improve website security by transitioning HTTP URLs to HTTPS, ensuring safe browsing, boosting search engine ranking, and enhancing trust on your website.

International SEO

For multilingual websites, we implement hreflang and localization strategies to expand global reach and improve rankings in multiple regions.

Website Structure Optimization & Site Architecture Enhancements

Improve crawlability with optimum website structure and site architecture by enhancing internal links and simplifying navigation. Boost engagement for both users and search engine performance.

Canonicalization and Duplicate Content Management

Ensure search engines prioritize the correct versions of your page with canonical strategies and resolve duplicate content issues that may result in poor search engine rankings.

Core Web Vitals and UX Optimization

With a focus on page load speed, interactivity, and visual stability, create a smooth user experience and meet Google ranking requirements with Core Web Vitals optimization.

Error and Broken Link Fixing

We fix broken links from your website, which may include external and internal links leading to 404 pages or technical issues. improve website health and ensure an uninterrupted user experience

Site Performance Analysis

We help evaluate critical performance metrics like page speed, mobile friendliness/responsiveness, and crawlability and identify areas on your website to improve overall SEO health.

Log File Analysis

We create log files and analyze them from time to time to gain insights on search engine crawlers interactions with the website to uncover hidden opportunities to enhance crawlability.

What is Technical SEO?

Technical SEO is all about optimizing your website’s technical sections. You have already done a great job with the design (user interface and user experience). To give you a simple example: you have a car that looks great. The problem with the car, though, is that it won’t start. The first thing a mechanic would do is open up the hood and check the engine. That’s exactly what Technical SEO is all about—checking under the hood of your website.

Websites need to meet certain standards for Google to rank them. There needs to be a sitemap, a robots.txt file, a proper structure of pages, and internal links that connect each of these pages. There are also certain standards that should be met when it comes to coding. Designers who focus primarily on user interface design often overlook all or some of these standard procedures, which affects Google’s ability to crawl through your website and rank it. A technical SEO audit reveals what’s missing on your website and what is wrong. Corrections made based on the audit will give your website a kickstart to rank on Google.

At Admarkon, we specialize in Technical SEO and help your website perform exceptionally well. Below are some of the key tasks we perform to improve your website’s technical SEO.

Our detailed Technical SEO Checklist

CategoryChecklist ItemDetails
Website Crawling & Indexing
Ensure robots.txt is properly configuredCheck for allowed/disallowed pages. Use tools like Screaming Frog.
Verify sitemap.xml is submitted to search enginesEnsure it’s updated and accessible at /sitemap.xml.
Check for crawl errors in Google Search ConsoleFix errors like 404s or server issues.
Use a mobile-first approachTest site responsiveness with Google’s Mobile-Friendly Test.
Verify indexable pagesEnsure important pages are not accidentally marked as “noindex”.
Check canonical tagsAvoid duplicate content issues by implementing proper canonical tags.
Remove thin or low-quality pages from the indexFocus on quality content that adds value.
Site Architecture
Ensure a clear and logical site hierarchyKeep URLs and navigation simple and structured.
Maintain a flat site structureAim for fewer clicks to reach any page from the homepage.
Use breadcrumbs for navigationHelps users and search engines understand site structure.
Implement pagination for large content archivesUse proper rel=”prev” and rel=”next”.
Verify internal linkingUse descriptive anchor text and link to important pages.
Check URL structureUse short, keyword-rich, and descriptive URLs. Avoid excessive parameters.
Performance & Speed
Enable browser cachingReduce load times by caching static resources.
Optimise imagesUse compressed formats (e.g., WebP), proper dimensions, and lazy loading.
Minify CSS, JavaScript, and HTMLRemove unnecessary spaces and comments for faster load times.
Implement Content Delivery Network (CDN)Distribute content globally for faster loading.
Monitor page speed with tools like Google PageSpeed InsightsAim for a score above 90 for both mobile and desktop.
Use GZIP compressionCompress files for reduced page size.
Reduce server response timeAim for TTFB (Time to First Byte) under 200 ms.
Security
Install SSL certificate and use HTTPSEnsure all pages are served securely.
Regularly update CMS, themes, and pluginsProtect against vulnerabilities and exploits.
Conduct vulnerability scansUse tools like Qualys or SecurityHeaders for assessment.
Set up a firewallUse Web Application Firewalls (WAF) like Cloudflare.
Structured Data
Implement schema markupUse structured data for rich snippets (e.g., FAQs, reviews, events).
Validate structured data with Google’s Rich Results TestFix any errors or warnings identified.
Mark up key pages with relevant schema typesInclude schema for products, articles, businesses, etc.
On-Page SEO
Optimise meta titles and descriptionsInclude primary keywords, limit title to 60 characters and description to 160 characters.
Use only one H1 tag per pageEnsure headings follow a logical hierarchy (H1 > H2 > H3).
Optimise images with alt textUse descriptive alt attributes for accessibility and SEO.
Check for duplicate contentUse tools like Copyscape to identify and remove duplicates.
Mobile Optimisation
Implement responsive designTest across multiple devices and screen sizes.
Verify font sizes and touch elements are user-friendlyEnsure buttons and text are easily clickable on small screens.
Avoid intrusive interstitialsEnsure pop-ups don’t obstruct content on mobile devices.
International SEO
Set hreflang attributes correctlyIndicate language and regional targeting for international pages.
Ensure language-specific URLs are crawlableUse subdirectories or subdomains for different regions.
Analytics & Monitoring
Set up Google Analytics (or alternative analytics tool)Track website performance and user behaviour.
Configure Google Search Console and Bing Webmaster ToolsMonitor indexing, crawling, and search performance.
Set up custom dashboards or reportsTrack key performance indicators like traffic, bounce rate, and conversions.
Use uptime monitoring toolsEnsure your site is available 24/7.
Technical Audits
Conduct regular SEO auditsUse tools like Ahrefs, SEMrush, or Screaming Frog.
Fix broken linksUse tools like Broken Link Checker to identify and fix 404 errors.
Monitor website logsAnalyse server logs for crawl stats and potential errors.
Advanced Considerations
Implement AMP (Accelerated Mobile Pages) if relevantOptimise for fast-loading mobile content.
Use HTTP/2 or HTTP/3 protocolsEnhance website speed and performance.
Optimise for Core Web VitalsFocus on LCP (Largest Contentful Paint), FID (First Input Delay), and CLS (Cumulative Layout Shift).
Set up redirect rules carefullyAvoid redirect chains and loops.

Website Speed:

Why is website speed important for SEO? There are two reasons. First, Google crawlers will crawl faster websites more frequently, reducing the bandwidth used by Google itself, which lowers the cost of crawling the website. The second reason is user experience. For every second of delay in loading a page after the third second, you lose 23% of users. The risk of users leaving your website increases with each second of delay after the third second. With more users leaving the website before it fully loads, it signals Google that the user experience is poor. You may wonder how Google knows about your users leaving the website before it loads. The fact is that more than 80% of web users use Chrome as their browser. Google owns Chrome, and like it or not, Google gathers data from Chrome! This is not fiction but data acquired from the API leak that happened in March 2024.

How do we fix the page speed of your website? The process of increasing page speed involves various steps. Optimization begins with analyzing the website and web pages. We start by understanding the code in the website and how it can be optimized. We reduce unnecessary code in HTML and CSS, minimize JavaScript where possible, and optimize every image displayed on each page. The second step we take is caching. We cache all pages for faster loading of the website. With CMS websites loading content from databases, caching reduces processing time on the server. Caching creates static pages to be served from the server for files that haven’t changed. Blogs can take advantage of caching, especially when blog posts are rarely changed. This reduces server processing time and increases the load time and performance of a web page.

We also optimize CSS and JavaScript to a minified version, which removes all comments from the files and creates a compact version by eliminating excessive spaces and line returns.

Reducing page speed itself involves more than 30 to 40 steps, which we will discuss in a separate article.

Mobile Optimization:

Google has two bots to crawl your website (apart from a bot that crawls images). The desktop bot crawls content for desktop devices, while the smartphone bot crawls content for smartphones. These bots are only used for crawling and have little to no effect on indexing and ranking. The smartphone bot crawls much faster, usually crawls more content, and is used more often. In our experience, we have found mobile crawls being done nearly 60% of the time, while desktop crawls are around 15%. This shows how important it is to optimize your content for mobile devices. The usage data on Google Search Console will also indicate that traffic coming from mobile devices is usually higher than desktop traffic for most established websites. Over 70% of web users access the internet from a mobile phone.

At Admarkon, we optimize your website to be easily accessible on mobile devices by making it responsive and mobile-friendly. You also need to consider bandwidth when a user accesses your website from a browser. You should assume that users don’t have high bandwidth when using a mobile phone or when traveling. This requires your website to load fast, and images should be optimized to load faster (resize your images to the minimum size). Other factors to keep in mind are to avoid pop-ups and optimize for touch. Smaller buttons and text should be avoided, and text and buttons should be easily visible. Buttons should be easy to click/tap on.

Structured Data and Schema Markup:

Structured data fills the gap that content alone cannot cover. A structured schema markup creates a clear relationship between the entities used in the article, links the entities with pages related to the organization, authors, and relevant services, and provides a structure to the article and the entire website. Though not visible to web users, search engines rely heavily on schema markups to understand the content. Correctly implementing a structured schema markup has been known to improve ranking in many cases to a small degree. While there may not be a significant ranking difference when looking at individual pages, there is a noticeable difference in crawling and the overall authority of the website when structured data and schema markups are implemented. At Admarkon, we use tools to some degree to create schema markup, but most of the schema markups are hand-coded. This ensures that we can link relevant articles and entities correctly without relying on automated tools that may link content incorrectly.

Create XML Sitemap and Robots.txt File:

The robots.txt file defines which pages should be crawled and which pages should be avoided on a website. A website should have a clear indication of the pages to be crawled and, importantly, the pages to be avoided. The lack of a robots.txt file has often led Google to crawl pages that should not be crawled. The robots.txt file also provides a link to the sitemap file in XML format. The sitemap.xml file lists all files, usually arranged/sorted with the latest file first. This helps search engines crawl the website easily and keep them aware of new pages or changes to existing pages. Sitemap files are generated automatically using plugins, while robots.txt files are manually created at Admarkon. Sitemap files are checked for errors, and missing files are identified manually.

SSL Certification, Security, and HTTPS:

Most websites were on HTTP until 2015, but the need to improve security gradually required websites to be on HTTPS. Today, most websites rank only if they are secure, have a valid SSL certification, and are served via HTTPS. The process of acquiring an SSL certificate is free but takes some time to set up. Some hosting companies provide SSL certification for free, while others charge a small fee. It is important to understand that SSL is a ranking factor for search engine optimization and is mandatory.

Advanced Technical SEO:

Apart from the basic SEO practices for Technical SEO, there are 30 advanced technical SEO steps involved in optimizing your website for search engines. This includes the use of hreflang for international websites, the use of snippets, checking for broken links, page redirection, and more.

When it comes to search engine optimization, Technical SEO is the first step. Optimizing your website to ensure it is technically sound, free from errors, and crawlable ensures you can move on to the second step, which is On-page SEO. Before you complete the process of Technical SEO, moving forward to On-page SEO will reduce the impact of search engine optimization.

At Admarkon, we specialize in creating robust, technically sound websites with our Technical SEO expertise. For more details and a free consultation, we recommend you email us with your website URL, and we will help you with the solutions and steps to take to rank your website higher on search engines.