
Best Instagram Marketing
& Instagram Ads Management Company
Drive traffic to your business with Instagram Marketing. Incorporate Instagram ads to Build your business
Instagram Advertising & Marketing Growth Strategies
Instagram marketing is one of the most sought-after services in digital marketing. With Instagram dominating the social media industry with over 362 million users in India, second only to Facebook, more and more businesses are turning to Instagram to market their products and services. With a market share of 36%, every second internet user in India has an Instagram account, with 80% of them checking their profile at least once a day.
Instagram has 66% male users and 34% female users, with nearly 44% of them between the ages of 18 and 24. Trends indicate Instagram influences people on food, natural medicines, self-improvement, DIY, clothing & fashion, beauty trends, and hairstyles as the dominating topics. However, this does not mean other industries do not top the list.
Instagram reaches approximately 25% of the population in India, with ads reaching 48% of the internet user base. Globally, 80% of the market uses Instagram to advertise and promote products.
The statistics clearly indicate the prominence of Instagram in the social media market. As a business owner, taking advantage of the platform to promote your business ensures better online presence, brand identity, and revenue generation.
Our Instagram Marketing services – Detailed checklist
Category | Checklist Item | Details |
Profile Optimisation | ||
Use a clear and recognisable profile picture | Prefer your logo or a professional brand image. | |
Write a compelling bio | Highlight your USP, include keywords, and add a call-to-action. | |
Add a link in bio | Use tools like Linktree if you need to include multiple links. | |
Choose an appropriate username | Keep it simple, easy to remember, and related to your brand. | |
Add contact information | Include email, phone number, and address if applicable. | |
Switch to a Business or Creator account | Unlock insights and additional tools. | |
Content Strategy | ||
Define your target audience | Understand demographics, interests, and pain points. | |
Research competitors | Analyse content strategies and identify gaps. | |
Develop a content calendar | Plan posts, reels, and stories in advance. | |
Identify key themes and categories | Cover topics like product highlights, behind-the-scenes, and customer stories. | |
Set content goals | Align with objectives like engagement, brand awareness, or sales. | |
Post Creation | ||
Create high-quality visuals | Use professional photography or design tools like Canva. | |
Write engaging captions | Include a mix of storytelling, CTAs, and emojis. | |
Use relevant hashtags | Research niche, trending, and branded hashtags. | |
Add location tags | Tag locations to increase discoverability. | |
Include CTAs in posts | Encourage users to comment, share, or click your bio link. | |
Experiment with different post types | Try carousels, single images, reels, and infographics. | |
Follow Instagram guidelines | Adhere to platform rules to avoid account issues. | |
Reels and Stories | ||
Post short, engaging reels | Use trending music, transitions, and eye-catching visuals. | |
Use interactive stickers in stories | Add polls, questions, quizzes, and countdowns to boost engagement. | |
Share user-generated content | Repost customer testimonials, reviews, or tags. | |
Add swipe-up or link stickers | Drive traffic to your website or specific landing pages. | |
Include behind-the-scenes content | Share authentic, relatable moments to build trust. | |
Use branded templates for stories | Maintain consistency in style and tone. | |
Engagement and Interaction | ||
Respond to comments and messages | Foster community by replying promptly and authentically. | |
Engage with your audience’s content | Like, comment, and share posts from your followers and niche. | |
Collaborate with influencers | Partner with influencers to expand reach and credibility. | |
Run contests and giveaways | Encourage participation with attractive rewards. | |
Use Instagram Live | Host Q&A sessions, product launches, or live events. | |
Post at optimal times | Analyse insights to identify when your audience is most active. | |
Advertising | ||
Set clear ad objectives | Define whether the goal is awareness, engagement, or conversions. | |
Choose the right ad format | Explore photo ads, carousel ads, story ads, or reel ads. | |
Define your target audience | Use location, age, gender, and interests to create targeted ads. | |
Create scroll-stopping visuals | Use vibrant colours, bold text, and professional-quality images or videos. | |
Write a compelling ad copy | Include a strong CTA and value proposition. | |
Monitor ad performance | Use Ads Manager to track reach, impressions, and conversions. | |
Analytics and Insights | ||
Monitor follower growth | Check trends to understand your audience reach. | |
Track engagement metrics | Analyse likes, comments, shares, and saves. | |
Measure website clicks | Evaluate how many users visit your website from Instagram. | |
Analyse best-performing posts | Identify which types of content resonate most. | |
Adjust strategy based on insights | Use data to optimise content and posting schedules. | |
Brand Consistency | ||
Use consistent colours and fonts | Create a cohesive aesthetic across posts and stories. | |
Maintain a uniform tone of voice | Align messaging with your brand personality. | |
Develop a unique content style | Incorporate recognisable elements like filters or layouts. | |
Use branded hashtags | Encourage followers to use and engage with your hashtags. | |
Compliance and Security | ||
Avoid spammy behaviour | Don’t overuse hashtags or follow/unfollow strategies. | |
Enable two-factor authentication | Protect your account from unauthorised access. | |
Monitor for fake followers | Regularly audit and remove bots or inactive accounts. | |
Comply with advertising guidelines | Ensure all sponsored content is properly disclosed. |
How to Grow Instagram Followers
Building a community on Instagram is like creating a fan following for your business. Instagram followers help promote your business by sharing content through direct messages, leaving comments, and interacting with your brand. Creating a follower base is often the first priority for some users, but as a business, your goal should be to go beyond just gaining followers.
Instagram users follow a pattern when it comes to following accounts, and it almost always revolves around the quality of content and consistency in posting. Instagram content varies from stories, reels, carousels, and posts. Among all these, reels are shown the most to non-followers. Creating reels ensures that your content reaches more people who aren’t already your followers, while other types of content help keep your existing users engaged.
To create a solid follower base, focus on content with a great hook that provides value and is engaging.
Instagram Follower Growth Strategies
Some of the strategies we follow include profile optimization, creating engaging content, using hashtags strategically, influencer collaborations, engaging with the audience, cross-promotion on other platforms, Instagram ads, consistent posting, and regularly analyzing and adjusting content. Each of these strategies is divided into tasks and sub-strategies, executed systematically.
Increasing Engagement on Instagram
Engagement has a big impact on the Instagram algorithm. Many users try to trick the algorithm to increase engagement. For example, you may have come across posts asking you to comment for more details or a free ebook. At Admarkon, we encourage users to leave comments for more detailed information and giveaways, but without tricking the algorithm or leaving users unsatisfied.
Increasing engagement on a post or reel directly impacts how Instagram shows your posts to more users. The better the engagement, the better your posts perform. Engagements include shares or direct messages, follows, and comments.
Organic Instagram Growth
Organic Instagram growth depends on high-quality, consistent posts. Both consistency and quality are essential. Followers expect regular content. If you post one day and then go silent for a week, people lose interest. A day or two off in a month is acceptable, but posting randomly for a few days and then disappearing is a major turnoff. Other techniques include engaging with your audience and people with related content, collaborating with others, creating shareable content, and optimizing your profile.
Instagram Advertising
Instagram advertising reaches nearly 48% of Instagram users in India. Done correctly, you can reach approximately 150 million users monthly with ads. Instagram ads are a cost-effective and fast marketing strategy for businesses looking to increase brand awareness, website traffic, engagement, lead generation, or sales.
Instagram ads come in various formats: photo ads, video ads, carousels, story ads, reels, and explore ads. We can help you create PPC ads tailored to your business for each creative format.
With Instagram advertising, we assist you in setting clear goals, targeting the right audience based on demographics and interests, and crafting eye-catching creatives. Our team also helps with Instagram ad targeting, including demographics, interests, lookalike audiences, and custom audiences.
Instagram Ad Costs
Instagram ad costs are based on clicks, impressions, or actions. The average costs depend on factors like industry, competition, ad quality, relevance, objectives, target audience, and placements. Ads with high quality and relevance are promoted at a lower cost by Instagram, while highly competitive ads might cost more. Pricing is also influenced by bidding: higher bids result in better ad placement.
At Admarkon, we assist with ad targeting, choosing the right demographics, and creating tailored ads for each format to ensure maximum engagement while minimizing costs. We follow best practices to ensure successful Instagram ad campaigns.
Basic Instagram Promotion Package
₹10,000 INR / $140 USD per month
- Business Profile Creation & Optimisation
- Instagram Stories Creation – 2 per week (instead of 1).
- Post Creation for Instagram Profile – 2 posts per week (instead of 1).
- Hashtag Research & Strategy – Use trending and niche hashtags for visibility.
- Competitor Analysis – Monthly report with actionable insights.
- Responding to Comments – Prompt replies to ensure engagement.
- Engagement Strategy – Custom tactics to improve likes, shares, and interactions.
- Influencer Outreach – 3 influencer recommendations/month for collaborations.
- Link with Facebook Page – Seamless integration for unified management.
- IGTV/Reels Uploading – 2 videos/month (client-provided).
- Instagram Analytics & Monitoring – Weekly tracking with actionable insights.
- Monthly Performance Reporting – Simple, easy-to-understand reports.
Instagram Ads
- Instagram Ads Campaign – 2 campaigns/month (instead of 1).
- Ad Sets – 2 sets per campaign for improved targeting.
- Ads – 2 ads per ad set for creative A/B testing.
- Audience Research – Identify the best target segments.
- Instagram Ads Campaign Setup – Optimised for conversions.
- Instagram Ads Creative Creation & Design – Eye-catching designs.
- Instagram Ads Monitoring & Management – Ongoing adjustments for maximum ROI.
Bonus Additions
- Monthly Growth Tips – Simple suggestions for organic growth.
- Story Highlights Organisation – Professional design and categorisation.
Advanced Instagram Promotion Package
₹18,000 INR / $210 USD per month
- Business Profile Creation & Optimisation
- Instagram Stories Creation – 3 per week (vs 2).
- Post Creation for Instagram Profile – 3 posts per week (vs 2).
- Hashtag Research & Advanced Strategy – Multi-layered hashtags for reach.
- Competitor Analysis – Detailed insights + actionable recommendations.
- Responding to Comments & DMs – Personalised replies to enhance engagement.
- Engagement Strategy – Tactical plans to increase reach and visibility.
- Influencer Outreach – 5 influencers/month with engagement metrics.
- Link with Facebook Page – Unified brand presence.
- IGTV/Reels Uploading – 3 videos/month (client-provided).
- Instagram Analytics & Monitoring – Weekly breakdown with optimised strategies.
- Monthly Performance Reporting – Advanced analytics insights.
Instagram Ads
- Instagram Ads Campaign – 3 campaigns/month (vs 2).
- Ad Sets – 3 sets per campaign.
- Ads – 3 ads per set (vs 2).
- Audience Research – Advanced targeting suggestions.
- Instagram Ads Campaign Setup – Designed to meet business objectives.
- Instagram Ads Creative Creation & Design – Professional and engaging visuals.
- Instagram Ads Monitoring & Optimisation – Maximise your ROI.
Bonus Additions
- Monthly Reels Script/Idea – Custom content idea tailored to your niche.
- Collaboration Strategy – Plan for partnerships with influencers.
Enterprise Instagram Promotion Package
₹28,000 INR / $275 USD per month
- Business Profile Creation & Advanced Optimisation – Aligns with business goals.
- Instagram Stories Creation – 5 per week (vs 4).
- Post Creation for Instagram Profile – 4 posts per week (vs 3).
- Hashtag Research & Advanced Strategy – Category-specific research.
- Competitor Analysis – Weekly competitive insights.
- Responding to Comments & DMs – Real-time responses.
- Engagement Strategy – Expert plan to boost brand presence.
- Influencer Outreach – 10 influencers/month with engagement and pricing details.
- Link with Facebook Page – Full social media synchronisation.
- IGTV/Reels Uploading – 4 videos/month (client-provided).
- Instagram Analytics & Monitoring – Bi-weekly updates and strategy pivots.
- Monthly Performance Reporting – Comprehensive and actionable insights.
Instagram Ads
- Instagram Ads Campaign – 4 campaigns/month (vs 3).
- Ad Sets – 5 sets per campaign.
- Ads – 4 ads per set (vs 3).
- Audience Research & Segmentation – Hyper-targeted analysis.
- Instagram Ads Campaign Setup – Optimised for maximum conversions.
- Instagram Ads Creative Creation & Design – High-converting creatives.
- Instagram Ads Monitoring & Management – Expert supervision for optimal performance.
Bonus Additions
- Custom Reels Content Creation – 1 monthly reel idea designed and scripted.
- Story Highlights Creation & Maintenance – Professionally designed and updated regularly.
- Cross-Promotion Ideas – Suggestions for collaborations across platforms.
- Growth Consulting – Monthly call to discuss insights and strategies.
Instagram Content Strategy
Creating an Instagram content strategy determines how successful your Instagram marketing campaign will be. For organic growth, it is essential to create a strategy and plan your content accordingly.
Here are the key steps:
- Define a Goal: Are you aiming for brand awareness, engagement, traffic, lead generation, sales, or community building? Your strategy should focus on one or two main goals, rather than trying to achieve many at once.
- Understand Your Audience: Who is your target audience? What is their age range, profession, and interests? Knowing your audience will determine what content to create, when to post, and how they will respond.
- Create Pillar Content: This represents your brand or product and serves as the foundation of your content strategy. Examples include product showcases, behind-the-scenes content, user-generated reviews, educational posts, lifestyle posts, inspirational content, or promotions.
- Choose the Right Content Format: Instagram offers feed posts, stories, reels, carousels, and live videos. Some formats perform better than others, depending on your industry. Focus on what works best while incorporating other formats when necessary.
- Create a Content Calendar: A content calendar outlines what content to post, in what format, with clear scheduling for the month. With a plan in place, you can create and schedule content in advance and spend more time engaging with users.
- Create Engaging Content: Engaging content requires skill. Your posts should have compelling hooks, interesting videos, and eye-catching carousels. Engaging content ensures users interact with your posts, either through likes, comments, or shares.
- Hashtag Strategies: Using the right hashtags determines how well your posts perform in searches. We help you create hashtags with low competition in your industry to improve visibility.
- Engage with Your Audience: Take at least 10 minutes daily to leave sensible, engaging, and entertaining comments on posts in your industry. This increases the chances of those account owners and their followers visiting your profile.
At Admarkon, we don’t just help with visual content strategies and post ideas; we build detailed content calendars, create various content formats, and engage with your audience to help grow your followers.