Instagram Advertising & Marketing Growth Strategies

Instagram marketing is one of the most sought-after services in digital marketing. With Instagram dominating the social media industry with over 362 million users in India, second only to Facebook, more and more businesses are turning to Instagram to market their products and services. With a market share of 36%, every second internet user in India has an Instagram account, with 80% of them checking their profile at least once a day.

Instagram has 66% male users and 34% female users, with nearly 44% of them between the ages of 18 and 24. Trends indicate Instagram influences people on food, natural medicines, self-improvement, DIY, clothing & fashion, beauty trends, and hairstyles as the dominating topics. However, this does not mean other industries do not top the list.

Instagram reaches approximately 25% of the population in India, with ads reaching 48% of the internet user base. Globally, 80% of the market uses Instagram to advertise and promote products.

The statistics clearly indicate the prominence of Instagram in the social media market. As a business owner, taking advantage of the platform to promote your business ensures better online presence, brand identity, and revenue generation.

How to Grow Instagram Followers

Building a community on Instagram is like creating a fan following for your business. Instagram followers help promote your business by sharing content through direct messages, leaving comments, and interacting with your brand. Creating a follower base is often the first priority for some users, but as a business, your goal should be to go beyond just gaining followers.

Instagram users follow a pattern when it comes to following accounts, and it almost always revolves around the quality of content and consistency in posting. Instagram content varies from stories, reels, carousels, and posts. Among all these, reels are shown the most to non-followers. Creating reels ensures that your content reaches more people who aren’t already your followers, while other types of content help keep your existing users engaged.

To create a solid follower base, focus on content with a great hook that provides value and is engaging.

Instagram Follower Growth Strategies

Some of the strategies we follow include profile optimization, creating engaging content, using hashtags strategically, influencer collaborations, engaging with the audience, cross-promotion on other platforms, Instagram ads, consistent posting, and regularly analyzing and adjusting content. Each of these strategies is divided into tasks and sub-strategies, executed systematically.

Increasing Engagement on Instagram

Engagement has a big impact on the Instagram algorithm. Many users try to trick the algorithm to increase engagement. For example, you may have come across posts asking you to comment for more details or a free ebook. At Admarkon, we encourage users to leave comments for more detailed information and giveaways, but without tricking the algorithm or leaving users unsatisfied.

Increasing engagement on a post or reel directly impacts how Instagram shows your posts to more users. The better the engagement, the better your posts perform. Engagements include shares or direct messages, follows, and comments.

Organic Instagram Growth

Organic Instagram growth depends on high-quality, consistent posts. Both consistency and quality are essential. Followers expect regular content. If you post one day and then go silent for a week, people lose interest. A day or two off in a month is acceptable, but posting randomly for a few days and then disappearing is a major turnoff. Other techniques include engaging with your audience and people with related content, collaborating with others, creating shareable content, and optimizing your profile.

Instagram Advertising

Instagram advertising reaches nearly 48% of Instagram users in India. Done correctly, you can reach approximately 150 million users monthly with ads. Instagram ads are a cost-effective and fast marketing strategy for businesses looking to increase brand awareness, website traffic, engagement, lead generation, or sales.

Instagram ads come in various formats: photo ads, video ads, carousels, story ads, reels, and explore ads. We can help you create PPC ads tailored to your business for each creative format.

With Instagram advertising, we assist you in setting clear goals, targeting the right audience based on demographics and interests, and crafting eye-catching creatives. Our team also helps with Instagram ad targeting, including demographics, interests, lookalike audiences, and custom audiences.

Instagram Ad Costs

Instagram ad costs are based on clicks, impressions, or actions. The average costs depend on factors like industry, competition, ad quality, relevance, objectives, target audience, and placements. Ads with high quality and relevance are promoted at a lower cost by Instagram, while highly competitive ads might cost more. Pricing is also influenced by bidding: higher bids result in better ad placement.

At Admarkon, we assist with ad targeting, choosing the right demographics, and creating tailored ads for each format to ensure maximum engagement while minimizing costs. We follow best practices to ensure successful Instagram ad campaigns.

Instagram Content Strategy

Creating an Instagram content strategy determines how successful your Instagram marketing campaign will be. For organic growth, it is essential to create a strategy and plan your content accordingly.

Here are the key steps:

1. Define a Goal: Are you aiming for brand awareness, engagement, traffic, lead generation, sales, or community building? Your strategy should focus on one or two main goals, rather than trying to achieve many at once.
2. Understand Your Audience: Who is your target audience? What is their age range, profession, and interests? Knowing your audience will determine what content to create, when to post, and how they will respond.
3. Create Pillar Content: This represents your brand or product and serves as the foundation of your content strategy. Examples include product showcases, behind-the-scenes content, user-generated reviews, educational posts, lifestyle posts, inspirational content, or promotions.
4. Choose the Right Content Format: Instagram offers feed posts, stories, reels, carousels, and live videos. Some formats perform better than others, depending on your industry. Focus on what works best while incorporating other formats when necessary.
5. Create a Content Calendar: A content calendar outlines what content to post, in what format, with clear scheduling for the month. With a plan in place, you can create and schedule content in advance and spend more time engaging with users.
6. Create Engaging Content: Engaging content requires skill. Your posts should have compelling hooks, interesting videos, and eye-catching carousels. Engaging content ensures users interact with your posts, either through likes, comments, or shares.
7. Hashtag Strategies: Using the right hashtags determines how well your posts perform in searches. We help you create hashtags with low competition in your industry to improve visibility.
8. Engage with Your Audience: Take at least 10 minutes daily to leave sensible, engaging, and entertaining comments on posts in your industry. This increases the chances of those account owners and their followers visiting your profile.

At Admarkon, we don’t just help with visual content strategies and post ideas; we build detailed content calendars, create various content formats, and engage with your audience to help grow your followers.