All Inclusive Digital Marketing Service
From SEO, SEM, Social Media and More
Get your website visible online with our all inclusive Digital marketing services. Boost Visibility and Branding
Boost Your Traffic by 500% with Admarkon, The Best Digital Marketing Agency In Vadodara
Digital Marketing is the process of marketing a brand or product to customers using the internet. This could be through email, websites, video platforms, social media, or search engines.
At Admarkon, we pursue all forms of digital marketing to promote your brand and products. Why pick one platform or technique when you can market on multiple platforms using multiple techniques? We begin with website design, followed by content creation, search engine optimization, social media marketing, PPC, email marketing, and more. Our goal, and yours too, is to gain more traffic and visitors and convert them into paying customers. Depending on your product and brand, we create a digital marketing strategy to increase brand awareness, customer acquisition, and lead generation. Online branding is important for long-term results, and we focus on display advertising, retargeting, backlink building, blog marketing, and viral marketing to build your brand identity.
Let’s take it one step at a time and explain the process.
Website: This is the core requirement for digital marketing. Yes, you could start an Instagram page or a YouTube channel to drive business from them. You could drive traffic to your channel or Instagram profile to increase your likes, comments, views, etc. This may be optimized to increase sales to your brand, but nothing beats a website you own. A website gives you full control over your content and design. You are not restricted in what you can and cannot do with your website. As long as you have the technology and skill to create something, you can implement it on your website.
What is involved in Digital Marketing
Search Engine Optimization (SEO)
Research shows that more than 60% of all website traffic comes from search engines. out of which 90% of the traffic is from google alone. If you are not optimized for search engines , you loose the opportunity to drive a major chunk of traffic to your website. Search engine optimization is not an option today for most businesses. Search engine optimization extends not just to your website, but to social media and your other platforms too. Optimizing all your content for ranking on search engines is a requirement which helps drive passive traffic for a longer period of time. SEO Requires skillset which is often professionally obtained with experience. With frequent changes to the search engine algorithm and the way search engines work makes SEO a task which requires a dedicated professional, inhouse or a company. At Admarkon, we have been into search engine optimization since 2003. With over 20 years of experience, we have seen and understood the changes in the search engine world, specially google.
Know more about our SEO Services here
UI – User Interface:
User interface plays a major role in digital marketing. One of Google’s Ranking factors include Bounce rates. Your websites bounce rates are influenced by your websites User interface. If your website is not appealing, users will leave your website even if your website has valuable content. more than 70% of your audience will judge your organization based on your websites user interface.
UX – User Experience:
Think about functionality when it comes to user experience. The color of the button, the color of the text, the size of the font, and where things appear all factor into user experience, and this is key to converting visitors into customers. User experience also plays a major role in Ranking on search engines. With a poor user experience, Not only will you fail to convert your audience to paying customers but will also increase bounce rates which affects your websites ranking and credibility.
Content Creation
Content is key to everything online. The content creation process, whether it be videos, images, or articles, should include relevant keywords strategically placed for search engine optimization. Content written solely for the purpose of search engines is not recommended. Create content with relevant keywords but for the readers. Writing search engine optimized content is the difference between success and failure.
Content Distribution
Once you create your content, it’s time for content distribution. Content curation is the process of strategically distributing your content online. Phased-out content distribution to social media, podcasts, and other sources with a strategy to increase maximum visibility and show your regular presence makes a difference between an active business and a passive business.
Multichannel Marketing
It’s not enough to publish your content on your website. Results show that one source of traffic does not produce as many results as publishing content on multiple sources and marketing them. Today, the options to market on third-party websites are innumerable. Start with social media websites, content and news publishers, and paid promotions through search engines. Display ads on multiple blogs and websites related to your industry will give you better exposure and brand identity. Let’s explore each of them in detail.
Social Media Marketing
While posting to social media is standard practice, many companies ignore optimizing content for social media and marketing them. Every social media platform has its own set of algorithms to rank content. This is different from those of search engines. Instagram, for instance, shows content to more people in their network based on how active you are on the platform. Too much content, and it will rank you down. Too little, and again it wouldn’t work. Knowing how much to post, when to post, and how to keep the content interactive helps your content to be prominently displayed over the network. Different rules apply to YouTube, and yet another set of rules apply to LinkedIn or Facebook. Ensuring all your platforms are optimized to show your content prominently is important for your success on each platform.
At Admarkon, we curate content for each of these platforms, optimize it, and ensure your content is displayed regularly and consistently. Gaining followers, likes on posts, and other interactions are optimized in each post. The end result is a limited number of quality posts shown to interested visitors. For instant results, we do rely on paid social media marketing, which is faster and cheaper too.
Prominent Platforms You Should Market On For The Best Digital Marketing Results
Facebook Ad Marketing Services
Facebook is the most used social media platform in the world. With more than 3,000 million users, tapping into the Facebook market is like reaching more than half the people on the planet. Facebook ads are relatively cost-effective and successful too.
Instagram Marketing: Instagram is the third-largest social media platform today. Short video ads and Instagram story ads constitute a major ad revenue for Instagram and are also the best way to reach potential customers. With over 200 million users, Instagram is a surefire way to introduce your brand to interested users.
YouTube Marketing: YouTube is the second-largest platform currently in social media marketing. Shorts is a great way to start marketing your content with limited requirements. You don’t have to put in long videos; introducing your products with 10-20 second videos makes YouTube Shorts and advertising on YouTube itself a great way to introduce your brand online.
Other platforms like WhatsApp, Telegram, Snapchat, and more are effective in their own way and can be tapped for additional exposure.
PPC Marketing – SEM (Search Engine Marketing)
Organic traffic can be slow and heavily dependent on Google’s core algorithm. You may find it hard to rank for your keywords on Google from day one. This is normal. Google ranks keywords based on content and its reputation. The source of the content is key for Google’s ranking algorithm. With a new website, there is no established authority. This puts your website on lower rankings for some time before you can rank for prominent keywords that are competitive in your industry. The quickest way to get ranking faster is by paid marketing on Google, commonly referred to as “Sponsored Ads.”
Sponsored ads are displayed on Google search and on partner websites. Display ads on partner websites help increase your visibility in the industry at a very nominal cost. Search ads on Google itself help increase your ranking for desirable keywords on the platform. Paid ads are usually based on a bidding system, with higher prices on high-value keywords. Understanding and marketing for the right keywords ensures higher profit and the difference between making or losing money.
Common Techniques Used in Digital Marketing
Email Subscription and Email Marketing
Every user visiting your website is a potential customer. They are visiting your website because they have found something that interests them. Most users will not buy a product from you right away. They may consider purchasing the product at a later date. It is important to acquire their information to contact them regularly to ensure they know you are eager to serve them. Acquiring email addresses and phone numbers is essential to keep in touch with them. Losing out on this opportunity is like losing out on a walk-in customer who would never walk into the shop again unless you invite them again! With frequent information on your deals and offers on your products, you could interest subscribers to visit your website again and purchase products at a later date.
SMS Marketing and WhatsApp Marketing
SMS is still used by a lot of users. Many users in India do not use email, but they do check their phones. WhatsApp and SMS messages are more popular among urban users, and targeting customers with WhatsApp marketing and SMS marketing can be a cost-effective method to retain customers and promote products to consumers. Collecting phone numbers ensures you have a constant relationship with customers, making it a great platform for marketing.
Retargeting – The Method of Bringing Back Visitors Who Have Left
If someone visits your website but leaves without purchasing a product and even without leaving their contact details, you could retarget these visitors with the retargeting method. Retargeting is a feature of paid ads but is one of the most effective ways to bring in customers to your social media profile and website who have once shown interest in your product.
Marketing Funnels For a Structured Visitor Experience
Funnels are steps to convert online visitors into customers. Funnels usually rely on acquiring contact information from visitors in exchange for free information (e.g., eBooks, discount codes). The contact information is then used to provide deals and offers to convert visitors into customers. Once a customer pays, the next step is to upsell a high-value product to the customer.
Gamification in Marketing To Improve and Increase User Experience
Not so widely used, gamification is setting up a process to entertain the user while giving them a feel of achievement at every step. For example, giving points to visitors who complete each step of a review and telling them that they will get a discount coupon code once they reach 1,000 points can encourage visitors to complete a form that otherwise wouldn’t be interesting. Some people find it important, and it gives them a sense of achievement to see 1,000 virtual coins in their account.
Analytics and Marketing Metrics – Track your Digital marketing Performance
There is nothing more important than analytics in digital marketing. Finding out if your strategy works or not as early as possible ensures you don’t lose money on methods that don’t work. You can also find out the methods that work and put more effort and focus on those areas to ensure higher profit and results. Google Analytics, AI, and tools like charts and spreadsheets come into play. Understanding statistics is important; analytics can help with visual and text data.
Digital Marketing Services by Admarkon
Admarkon provides a comprehensive digital marketing package based on your requirements. We start with creating a strategy to deliver results within a budget and on time. Our digital marketing services are available worldwide. Our offices in Palakkad, Kerala, and Vadodara, Gujarat have staff who can guide you through the requirements based on your needs and what it would cost you. Call now at +918547843409.
