UI/UX Design & Development

At Admarkon , We create State of the Art UI / UX Designs Proven to work. We can assure you an increased conversion with tried and tested design and UX changes to beat your competitors design and Conversions by at least 30%. Call us now for a free consultation.

A good UI should have great experience design strategies for human-computer interactions. User-centered designs are more relatable and have a well-known user interface pattern. Usability testing methodologies with A/B testing for UI optimization and heuristic evaluation ensure an accessibility-compliant experience.

With Admarkon, you experience design strategies with responsive design frameworks. Using cognitive load theory, wireframing techniques, and prototyping tools, we create a visual hierarchy in design targeted at microinteractions. We look at persuasive design psychology for better conversion, information architecture for consistent design, and affordance in design to ensure interaction with your website as expected.

With reduced motion design in UX, we ensure accessibility while keeping your design interactive. Choose between skeuomorphism and flat design based on your industry and user persona. Tap into emotional design elements and more with proven user journey mapping for a tested and proven design.

Great customer experience with UI/UX designs

We provide users with a proven user experience to assure consistent results and positive outcomes. Our designs are tested to convert. Our design thinking process, coupled with user journey mapping, A/B testing for UI optimization, and heuristic evaluations, produces 90% better results than a regular out-of-the-box UI design without testing.

For more details, call us now at +918547843409 or message us for more details. Consultations over email are free.

Importance of UI/UX Design

A user-centered design is crucial for a great website. Understanding how users interact with user interface patterns and creating a user journey map help decrease bounce rates and increase interactions with the website. While on the surface it may seem aesthetic, good UI/UX design has the power to increase customer loyalty and brand recognition. Small things matter. Microinteractions created with experience design strategies increase user interactions by 40% and improve conversions by 30%.

Understanding where people click, where they are looking, and understanding the persuasive design psychology of a user helps increase visitor retention by 70%.

Tools for UI and UX Design

We use a wide range of tools to produce the results we require. From tools like Figma, InVision, Adobe XD, and Sketch to wireframing tools, user testing tools, and prototyping tools, we experiment and utilize the best in tools and technology over time. There is no set of tools that is always right when it comes to understanding users and designs. It is important for us to learn the latest and get the best from each tool to produce the intended outcome every time.

Our Design Process

The design process of UI/UX creation is a back-and-forth process, especially in the design and testing phases. All design processes begin with discovery.

Discovery: Understanding client requirements. This straightforward process involves understanding what the clients require. Basic things like color, media, and content are discussed in detail. The process could take anywhere between 2-3 hours to 2-3 days. Chances are you will come back to discuss client requirements from time to time if you are not thorough during this phase. We ensure that there is a checklist of points we intend to ask our clients. The usual checklist takes 2-3 hours if you fill in the details without additional comments but could add up to 10-12 hours with comments and specific and special requirements.

Research: Understanding competition has its own benefits. Knowing what your competition is doing right and where they can improve helps you design a better design to beat them. Find out their design thinking process and emotional design elements that you could implement and improve in your design. Also, it is important to understand your competitors’ design to understand the trends in the industry. Every industry has its own set of design trends which are different from industry to industry. Do not break these patterns unless you are extremely sure that it would work. Going outside the herd has benefits only when tested first. The research process usually ensures a better understanding of the industry in general too, apart from understanding your competition.

Design: This process involves creating a wireframe followed by a working prototype, both of which are approved by the client at each phase. We use wireframing techniques that are proven and prototyping tools like Figma to achieve these results. The next phase of creating a visual hierarchy in design involves information architecture and user journey mapping. Creating a design based on the information architecture while keeping in mind the user journey mapping ensures a clean design which is predictable. This provides a clean user interface and experience for the users with microinteractions, reducing bounce rates and increasing conversions.

Testing: Every design needs to be tested. Testing ensures your design is interactive, compatible with all devices, and responsive. A responsive design framework is important in today’s world where the technology used to access your website ranges from small devices to large screens. Testing is also important to see and understand cognitive load theory, microinteractions in design, and affordance in design. Ensure that you have everything in compliance with the user requirement document which is produced in the discovery phase and meets all the improvements you have set in the research phase.

Implementation: While straightforward, implementation is to be done in a set time to ensure minimal user load. Implementation during peak hours is not recommended as any errors, flaws, and faults which may occur during this phase should not affect users as it may impact the reputation of the organization. We ensure that the implementation of design occurs during midnight for minimal disturbances. Backups are important and prompt implementation is key. We implement your design in one swift change, usually taking less than a second after everything is in place.

Iteration: UI/UX design is a process of improvement and does not end with implementations. Understanding user behavior and A/B testing is a continuous process when it comes to UI/UX design. Small improvements are known to change your conversion rate by 30%-40% and should never be overlooked. Continuously improving your website’s design, especially in smaller elements like buttons, font size, and positioning of information, has been known to increase or decrease user experience. With proper testing tools and techniques, a website can improve its overall conversion and performance with minimal changes.