Content Creation For Your Website – Search Engine Optimized and Ready to Rank

At Admarkon, we take pride in creating successful content. Websites that have a clear content strategy are successful faster than those without one. Planning your content is crucial for the success of your website. At Admarkon, we start with a content strategy, followed by content planning.

Content Marketing, Strategy, and Planning

We begin with the end in mind. What do you expect to achieve by creating content? Is the content intended to drive traffic, sales, or is it part of a larger funnel? Depending on the intent, a content strategy is created. This includes the type of content that should be created, the structure of the content, and the supporting content required for the success of the content you create. Content trends need to be analyzed, and content should be scheduled accordingly.

Creating a Content Calendar: Streamlining Your Content Strategy for Consistency and Impact

An active company will have an active website. Creating content for your website regularly is considered good practice in the eyes of search engines and social media. Be prepared to publish at least one piece of content on each platform you are a member of per week. The ideal number is one, but depending on the ability to produce content, this may vary from company to company and website to website. Be disciplined when publishing content and stick to your content calendar. When possible, schedule content for the future.

For larger websites, an editorial plan should provide a roadmap to your content strategy. This helps analyze your growth over a longer period of time. You may also find this beneficial during special campaigns, product launches, and seasonal content.

Content Management, Content Hubs, and Workflow: Optimizing Your Digital Content Ecosystem

Begin with creating a content hub. A content hub is essentially a virtual space where you put in all your content, media, and videos for distribution and publication. With a content hub in place, it becomes easier to create a content workflow and manage your content. Not all content is eternal. Some content should be phased out. Determine which content will be deleted over time and prepare on how you will handle it. Social media, in particular, may have posts that will be seen only for a few days or weeks. Renew and revive content when possible. For websites which have outdated content, find ways to update the content when possible. Deletion is often not recommended and should be used as a last resort.

Content distribution For Maximum Content Visibility and Exposure

No matter how good your content is, it gets better with more people visiting your content. Content distribution helps with the visibility of your content and thus your brand over multiple platforms and sources. Think of it as the distribution of your products to stores all over the country. With more stores having your product means more people get to see them and thus more sales. Content distribution is the same too. You want your content to be on as many websites as possible. From social media, forums, and video websites, distribute your content. Curate your content and phase the distribution over time to ensure that you have a consistent presence on all platforms.

User-generated content Improves User experience

When possible, provide areas for user-generated content. Content from your employees and customers add a lot of value to the performance of your website. Entertain customers to leave a review on your website or 3rd party areas where they are already a member of. Today most web users are on Google, Facebook, Twitter, and Instagram. Encourage users to join your page/group and leave comments on the content. Also, ensure that you encourage users to drop reviews on your Google business profile and leave comments when you come across a satisfied customer.

Types of content we help create

Blog writing – Ever Green SEO Content Through Blog Posts & Informative Articles

Blogs are the most widely created content. It is relatively easier to create and requires fewer resources. Blogs are also overlooked in terms of content creation. Many blogs churn out content without planning. Plan your blog content based on trends and keyword research. Treat each blog post as a detailed content on the topic.

Copywriting – Marketing Content , Search engine optimized for Conversion

Websites are tools for marketing and copywriting is an integral part of the grand scheme. A good marketing content written to drive traffic to sales is the building block of any website. Admarkon understands copywriting with over 10 years of experience in the affiliate marketing industry. We, as digital marketers, started with copywriting as a primary source of traffic and income generation. With experience in a wide range of industries including finance and retail, we take pride in creating quality content targeted for sales and marketing.

Social media content – For maximum User Interaction and Branding

Instagram posts 1074 pictures per second. Twitter posts 6000 tweets per second. Less than 1% of all business finds success with social media marketing. 99% of business users find their posts rarely interacted with and have fewer than required followers or fans. Social media can be easily harnessed for your business needs if you understand how it works. Unlike Search engines, there are no keyword requirements. What is required though is discipline. Post content regularly at a particular time. Understand how much content to post per day. Do not exceed or go lower than the requirement range. Post different types of content and always track your progress. Plan your social media content based on the content you publish on your website. Always link to your website content when possible. With Admarkon, we will create a social media content plan for your business. We create the content, images, reels, and stories and schedule them too for weeks or months beforehand.

Video Production – Educative Content To keep your Audience in the Loop

Youtube is the second biggest platform online today. If you are not on youtube, you lose out a big chunk of traffic to your website. Plan your video production, publication, and optimize your videos for Youtube to ensure more traffic to your videos. When possible, embed your youtube videos to your website and also share them on social media.

Infographics – Short Simple Informational Images that are worth Sharing

Infographics help users with information presented visually, helping them understand data faster. Though it may seem irrelevant, Infographics often attract users to your website through third-party websites. This may be from Google images or Pinterest. Pinterest is among the top 10 social media websites online which are created for image sharing. Infographics are actively shared on these websites which can be a great source of traffic.

White papers and case studies – Detailed Search engine Optimized Keyword Rich Content

When you want to be an authority on a particular industry, you create research papers. A case study or a white paper is often considered the best way to show your authority on a topic or the industry. Whitepapers may be hard to create and require a lot of time and effort but are often a great source of information for end-users who may flock to your website. If you are looking to create a case study or a white paper on a topic, we at Admarkon can help you create one and distribute it too

Ebooks – Lead generation through SEO and Email marketing

Ebooks have lately been given a bad rap due to the excessive use and misuse for marketing purposes. Quality ebooks are still a great source to drive traffic to your website. They can also be used to acquire customer information (email addresses, phone numbers, and addresses) for future marketing. Creating an ebook may be tricky in some businesses. if you can create an ebook for your business, you should definitely give it a try.

Podcasts – Audio Content To Create a Following

Podcasts are underrated traffic machines. Most people do not create podcasts, and this is one content area where competition is still low. It is also one of the hardest segments to create content for. Podcasts are to be regularly created. Irregular content in Podcasts may not be indulging to end-users. Podcast production requires you to create topics and come up with content regularly, which may be challenging too. Keeping users hooked to a podcast may be challenging, but it’s definitely a good traffic source for certain industries.

Post-content Creation Practices

Content creation is just a phase. It does not end here with Admarkon. Content needs to be optimized for search engines. They need to be distributed to different channels for exposure and analyzed for performance or the lack of it.

Search Engine Optimization – On-page SEO for your content

All content created is optimized for search engines. Content for social media, for the website, for YouTube, and other sources are carefully curated to be ranked on search engines. This involves including relevant keywords in the articles and social media posts. Social media posts are tagged when possible, and citations are provided on websites for reference. Being transparent is important when it comes to content used as a reference.

Search engine optimization relies on various other factors too. A content template and a content framework make for consistent content absorption. Haphazard content creation with different types of content with different frameworks and templates will create inconsistencies in ranking on search engines. Trying to create a consistent content style is key to better ranking too. This should be considered in the content strategy and planning phase.

Content Distribution and Syndication – Distribute your content to a wider audience

When the content is ready and published, start the distribution. Create a list of content distribution networks. From RSS feeds to content syndication websites, reach out to all networks possible to distribute your content. This can be automated to some extent and brings in immediate traffic to your new website. The content distribution and syndication also have a greater impact on how fast your websites and web pages are crawled on Google.

Analytics and ROI – Track Your SEO Progress and Return on Investment

Analyzing your content for traffic and conversion regularly will help increase your profits, identify loopholes, and provide insights on where you can improve in terms of content creation and conversions. Knowing which pages rank well, what keywords they are ranking for, and optimizing it to convert can improve traffic to conversion ratio by over 300%. Some web pages, though rank well cannot convert because of the keywords they rank for. Intent is crucial to understand how keywords work and how people think. These content can be converted to bring in more visitors to your website and as a marketing content that funnels to products and services.

Analytics also play a major role in audience insights and understanding audience personas. Based on the information you acquire from your analytics, you can tailor your content accordingly. Create content ideas for the audience personas which will in turn convert to a positive experience for your audience.

Final Thought

You should never stop creating content. Content is to be continuously produced but with utmost caution. Do not create content for the sake of creating it. Each and every piece of content you create should be well-planned, thought out, and structured. It should be a part of a larger picture, A marketing funnel. Create content experiments from time to time to see what works and build upon parts that are working. Include all possible content types in the beginning and filter out content and platforms that are not working for you while focusing on creating regular content for platforms that work.

At Admarkon, we can help you with the entire content creation process. Give us a call for a free consultation.