ECommerce SEO For Online Stores
Search Engine Optimization for Woo-commerce , Shopify & More
Optimize our online Store for Sales and conversions Today
ECommerce SEO For Online Stores
Admarkon provides Ecommerce SEO for businesses online, offering not just better rankings for your online store but also a seamless experience for your users to improve sales while simultaneously improving customer satisfaction.
Ecommerce SEO involves advanced SEO techniques, which are a step higher than regular SEO. Regular SEO focuses on content creation, internal links, backlinks from other sites, and optimizing content to rank well on search engines. This includes technical SEO, on-page SEO, and off-page SEO. With Ecommerce SEO, we take it one step further with submission to Google Merchant platforms and incorporating product schema into your product pages, among other factors, to increase your visibility in search engines.
With Ecommerce SEO, your visibility increases, and your products get featured on top of Google searches for product-related searches. This ensures more traffic to your product pages and conversions. We also incorporate better schema and structured data markup to display reviews, offers, and images of your products on Google Search for a better user experience.
Our Process – Ecommerce SEO Process
Our process for Ecommerce SEO follows a clear path. We ensure best Ecommerce SEO practices that are aligned not just for ranking but also for user experience. Admarkon’s Ecommerce SEO strategies include keyword research, on-page optimization, technical SEO, off-page SEO, content marketing, and tracking and analytics. We optimize your content for better ranking every few weeks based on analytics and track progress regularly. We focus more on conversions and sales rather than traffic for Ecommerce websites. Below is a detailed description of each of our services.
Ecommerce Keyword Research: Finding the Right Buyers
Ecommerce keyword research begins with understanding the intent of each keyword. Keyword intent helps Google and other search engines understand the meaning of the keywords or search terms used by the end user. A person searching for “Levi Jeans” is most likely looking to buy Levi Jeans. But a person looking for “Sustainable Jeans” may or may not be looking to buy jeans. And if someone is searching for “What are high-waisted jeans,” they are clearly looking for information and do not intend to buy jeans at this point.
Understanding keywords and their intent is important for Ecommerce SEO. We ensure that each product page is optimized for commercial or transactional intent. We also research keywords that are long-tail. Long-tail keywords are known to have relatively lower competition and higher conversions. The process of Ecommerce keyword research also includes seasonal keyword optimization. We understand keywords that are used only seasonally. For instance, Chaniya Choli, a popular clothing for women, is mostly in trend during the festive season of Navratri. The rest of the year has very few searches and no competition. Ensuring that you optimize for seasonal keywords helps you stay ahead of the competition when sales are at their peak.
On-Page SEO for Ecommerce Websites
The second phase of SEO is on-page SEO for Ecommerce websites. This is not different from the on-page SEO of a regular website with articles. We craft Google SEO-friendly product titles, keeping in mind that the keywords have a commercial or transactional intent. The title is followed by creating high-converting product descriptions. We ensure that the product descriptions are written with the user in mind. They are descriptive and detailed yet interesting to read.
Product information is created with semantic keywords incorporated and integrated naturally into the content. This adds more traffic to the page with more relevant keywords. One of the few optimization features overlooked by most SEO professionals is image optimization. We optimize each image for easy and fast loading, add relevant ALT tags, and also ensure that the image filenames align with the product’s name. On-page SEO for Ecommerce includes one extra, important factor: internal linking. With proper internal linking of related products, we ensure that each page has a link to relevant products. This improves navigation on the website and also improves SEO.
Technical SEO Essentials for Ecommerce Sites
Technical SEO is an integral part of Ecommerce SEO. With more and more people using the internet for shopping, specifically through mobile devices, it has become important to ensure that websites are mobile-friendly and fast. Mobile-friendly Ecommerce SEO focuses on responsive designs that load quickly even through a slow connection.
Technical SEO also includes managing duplicate content with canonical tags, implementing schema markups, and crawling and indexing practices. Product schema markup helps easy product identification and formatting for Google with clear indications of price, reviews, ratings, and product descriptions. SEO for online retailers should also include key values to identify the product, which may include barcodes or IDs.
Technical SEO for Ecommerce is straightforward but exhaustive. Websites with more than 100 products could involve hours of optimization, including schema creation, image optimization, page speed optimization, and more.
Content Marketing Strategies for Ecommerce Success
Ecommerce SEO does not end with product page optimization. While product pages can be descriptive, there are requirements for support articles to create authority on the subject. This may require your website to create blogs for Ecommerce stores. Blogs help add additional content that supports your product pages.
Most product pages have limited content describing the products. This may not be sufficient for your SEO and marketing. Adding blog content helps you diversify your keywords and also create authority with supporting articles. Think about user-generated content too. Reviews are good for your product pages. Try to generate user interest by encouraging more reviews for your product. When required, provide incentives for reviews. Add an extended warranty for the review or give them a coupon in exchange for a review.
Content marketing is one area where SEO excels. Try to create evergreen content ideas to keep traffic flowing to your website. We help create quality content for your product pages and blog posts for better SEO, ranking, and conversions.
Advanced SEO Services for Ecommerce Websites
Backlink Building for Ecommerce SEO
Off-page SEO and backlinks are hard for new websites. This could be challenging, especially when your online store is less than a year old. To counter this, we help you with a wide range of techniques to ensure that you stay ahead of the competition in the long run. With news articles and press releases, we help you get a quick boost in the first few days of your business.
With local marketing, we help create awareness in the local market and generate as many links as possible. We also help with guest posts, outreach strategies, and other organic link-building techniques during the first few weeks of launch. Our backlink strategies after the first few weeks focus on organic methods. We create quality, valuable, linkable content for your website to ensure that people naturally link to your websites.
Optimizing User Experience (UX) for SEO
Google tracks user experience and considers user-friendly Ecommerce designs as an integral part of Ecommerce SEO. With conversion rate optimization and user-friendly designs, we ensure that your websites are not just generating traffic but converting them to sales.
We help reduce bounce rates on Ecommerce pages, improve navigation and site architecture to ensure that users stay on the website and browse more products. With reduced bounce rates and creating effective call-to-action strategies, your website is likely to stay on top for a longer period without a loss in ranking.
Other features include designing SEO-friendly checkout pages, creating a seamless workflow, and ensuring that we focus on remarketing for visitors who left the website without a purchase.
Tracking and Measuring Ecommerce SEO Performance
Analytics is an integral part of SEO to boost the performance of pages that could be improved. We use Google Analytics and Google Search Console to understand traffic, impressions, and CTR to your website and web pages.
With comprehensive SEO audits, we ensure that we focus on keywords that have a higher chance of ranking by creating new content or optimizing existing content. For product pages with high impressions, we optimize the product page to improve the click-through rate. For pages with high CTR, we analyze the conversions and incorporate conversion rate optimization techniques to improve sales and conversions.
Tracking ROI from Ecommerce SEO efforts ensures that you are not spending revenue on SEO and marketing without returns.
Advanced Tips for Industry-Specific Ecommerce SEO
SEO for Ecommerce is not limited to on-page, off-page, and technical SEO. Ecommerce SEO goes a lot further with Google Merchant listings, creating the right schema types, and ensuring that the schema is well-optimized for Google.
Ecommerce SEO is also different for each industry. SEO for fashion Ecommerce stores will have a different set of requirements compared to strategies for electronics and tech products, which are also different from real estate. Each industry is targeted accordingly, and that’s one of the reasons why Ecommerce SEO requires a good understanding of each industry rather than just the technical part of SEO.
