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Digital Marketing

  • e-commerce SEO for Fashion Brands – Create a Trend in Search Results

    SEO for Fashion brands focuses primarily on Ecommerce SEO and brand building. While content creation is more visual, blogs are effective in certain niches. Being a competitive field, Fashion brands should focus on brand building. Social media channels are effective and SEO should be complemented with social media and paid marketing, both Google and social…

  • SEO for Gyms & Fitness Studios: How to Rank and Retain Members

    Gyms and fitness studios are going beyond local today. People just don’t choose a gym randomly anymore. They are looking for specialized services. From Pilates to core workout programs with personal trainers, people are looking for a local workout center or an online program which can help them achieve their health goals. SEO helps fitness…

  • Local SEO for Restaurants: Fill Your Tables with Organic Traffic

    Restaurants rely mostly on local traffic. Optimizing your website for national or international customers is not often necessary. A global presence is required for fewer than 1% of all restaurants that operate as franchises or have chains. Even for these restaurants, Local SEO drives more traffic to their stores than regular SEO. This article focuses…

  • SEO for Financial Advisors: Building Trust with Search

    SEO for financial advisors is centered on building trust. Clients evaluate financial advisors heavily on online research. Ranking on search engines is equivalent to earning a reputational endorsement from search engines like Google itself. Ranking for a wide range of keywords translates directly into trustworthiness and authority. Why trust matters in Financial Advisor SEO Financial…

  • SEO vs Social Media Marketing For Small Businesses

    Search Engine Optimization or Social Media Marketing? Every business comes to question the benefits of SEO and Social Media Marketing and which is best for their own business. Digital marketing companies often recommend both and simultaneously. While this does put a strain on startups with a tight budget, it is important to know how things…

  • WooCommerce SEO Tips for Higher Product Page Rankings

    WooCommerce is one of the free platforms available for eCommerce website creation. Integrated with the WordPress framework, WooCommerce is trusted and a ready-to-go solution for small to medium eCommerce businesses. Building an eCommerce store with WooCommerce takes minutes. It is easy to customize, design and integrate with various plugins. Though easy to build, the eCommerce…

  • Factors That Affect SEO and Your Website’s Ranking

    Your website’s content is crucial for ranking on Google and other search engines, but there are other factors that could affect your website’s ranking significantly. Being aware of these factors helps you prepare for the future and make adjustments accordingly.

  • How to Optimise Google My Business Listing for Local SEO Success in 2025

    Local SEO with Google My Business Listing enables you to rank on Google Maps and list your business for relevant keywords where local business listings appear. Local businesses, specifically in the service industry, are known to find My Business listing one of the most effective forms of SEO and marketing online. Statistics indicate 96% of…

  • SEO Audit – DIY Guide for Beginners and Startups

    SEO audit is the first step to creating an SEO strategy. For beginners, this article will give you a clear idea of where you stand and what is required to improve your rankings on search engines. SEO audits are exhaustive and should be able to report all factors that affect your ranking. While this article…