• Emke Silks Palakkad: Digital Marketing Gold, Lost Opportunity – Case Study

    Emke Silks Palakkad is a brand with no significant digital presence, apart from an Instagram profile and a Facebook account with 3,000 and 1,000 followers, respectively. Their website, emkesilks.co.in, is now expired, and the domain remains unclaimed. The total search volume for the brand’s keywords exceeds 1,000 searches per month. Without a website, this traffic…

  • Dress World Palakkad: Digital Marketing Space for Improvement – Case Study

    Creating a local brand is challenging. Dress World Palakkad has achieved good brand identity locally in Palakkad. As one of the leading clothing stores catering to traditional wear and wedding clothing, Dress World is well-established in Palakkad. Long before the rise of digital media, the company had a strong presence as one of the best…

  • Akshaya Gold & Diamonds Palakkad : Digital Marketing Excellence – Case Study

    Rooted in Palakkad, Akshaya Gold is a brand name in itself. Owned by the Prince Group, the company has a great presence in Palakkad and is a prominent local brand. However, Akshaya Gold is not well-established outside Palakkad, and its market is primarily limited to the local population. While this may be a limitation for…

  • Bava Metals Palakkad : Digital Marketing Done Right – Case Study

    Bava Metals Palakkad is a popular brand name in Palakkad, a small town with only a few prominent local brands. One of the well-known names is Bava Metals, recognized for its wide range of brass utensils. Although the company manufactures utensils in steel and aluminium, they are best known for their traditional brass utensils like…