Bava Metals Palakkad is a popular brand name in Palakkad, a small town with only a few prominent local brands. One of the well-known names is Bava Metals, recognized for its wide range of brass utensils. Although the company manufactures utensils in steel and aluminium, they are best known for their traditional brass utensils like Uruli and Biriyani Chembu. Bava Metals is one of the few manufacturers and wholesalers of brass accessories like Vilakku, bells, and statues. It is a well-established local brand.
When it comes to their online presence, the Bava Metals website does an excellent job of presenting the company and its products in a positive light. The website is well-structured, has good branding, and offers online shopping as well.
Very few companies in the metals and utensils industry have a website with online shopping. An e-commerce website from a company in Palakkad, a relatively small town with little significance, is a great achievement in itself. What is particularly interesting is the professional structure of the website, which is well-optimized for search engines. Local keywords in Malayalam, written in English like “Biryani Chembu”, “Davara”, and “Montha”, rank well on Google. In addition to ranking well in Google search results, they also perform well in Google Images, which is a significant achievement, credit to the SEO team.
The website is designed in WordPress and features a custom-designed theme. The website is optimized for local search, and their Google Business profile is well-optimized too. The company has 313 reviews and ratings on Google Business Profile, which is noteworthy for a company based in Palakkad.
The Bava Metals website is optimized for mobile phones and is responsive.
Areas for Improvement
The first issue we noticed, which is worth mentioning, is the slow speed of the website. A part of the problem is the large images that are not well-optimized, especially for mobile phones.
There is also significant room for improvement in social media marketing. The Instagram profile has 712 followers, far fewer than what one would expect from a company with 313 Google Business profile reviews and ratings. The problem with the Instagram account lies in the type of content posted. Most of the content is related to holiday wishes and reviews. While review content is great for social media, it is not entertaining enough for Instagram users. There is a lot of potential for improvement through more engaging content, influencer endorsements, and posts that resonate with the audience. It is important to note that the Instagram profile was created in September 2020, so it is relatively new. However, even then, 700+ followers is considerably lower than expected.
The Google PageSpeed report indicates that the performance of a product page is 46/100, which is low, but they score over 90/100 for best practices and SEO. The accessibility score is below average at 70.
Conclusion
Overall, Bava Metals has strong branding and SEO in place. However, there is much room for improvement on the social media front to increase traffic and enhance branding. The e-commerce section of the website is a highlight and a significant achievement.
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