Rooted in Palakkad, Akshaya Gold is a brand name in itself. Owned by the Prince Group, the company has a great presence in Palakkad and is a prominent local brand. However, Akshaya Gold is not well-established outside Palakkad, and its market is primarily limited to the local population. While this may be a limitation for some companies, in today’s digital age, it’s possible to do business worldwide, regardless of your location or what you sell.
Akshaya Gold’s initiative to sell online demonstrates the company’s drive and eagerness to grow. Although based in a humble town, Akshaya’s decision to create an e-commerce store to sell its products is commendable.
The website of Akshaya Gold is professionally crafted and exudes quality. Like most jewelry stores, Akshaya’s website features stunning images and graphics. Their offline ads have always been impressive, often endorsed by celebrities with high-quality visuals. Tall billboards are visible in areas outside Palakkad and along highways. Seeing this same level of quality reflected in their website was expected.
In addition to the website design, the site features a complete e-commerce store with a full listing of their products. The website is secure and SSL-certified.
The company’s Google Business Profile boasts more than 6,000 reviews, which is remarkable. Compared to other top brands like Malabar Gold and Diamonds, Akshaya Gold has double the number of reviews than its competitors. Considering it’s a local brand with no presence outside of the town, the effort put into local SEO is commendable.
When it comes to search engine optimization (SEO), the website ranks quite well overall, with appropriate title tags and meta descriptions. However, the technical SEO of the website is average and could benefit from improvements to drive more traffic. Page speed optimization should be prioritized. Additionally, the website lacks relevant schema and structured data, which could improve rankings for competitive keywords and enhance click-through rates (CTR).
Regarding social media Marketing, Akshaya Gold is rightly focused on Instagram, and their strategy is spot-on. The quality of the images is outstanding, and their social media approach is well-executed. With over 37.5 thousand followers and 1,516 posts (as of today), the post-to-follower ratio is relatively low but still impressive.
What Can Be Improved:
- The technical SEO of the website needs improvement, particularly the page speed. This can be enhanced with code adjustments or server upgrades. (Refer Image Below)
- The website’s Google product listing is non-existent. Listing products on Google could significantly boost traffic and expand the website’s reach.
- The website lacks schema and structured data on several pages.
Conclusion:
Overall, the Akshaya Gold and Diamonds Palakkad website is nearly perfect in terms of design and digital marketing. While there are a few improvements that could increase website traffic, these are minor compared to other websites and competitors. In the long run, however, implementing these small changes could have a significant positive impact.
