Optimize for Google Voice search with Voice assistants. Optimize for Alexa, Siri focused on search intent with Conversational Search SEO.
With more and more people using mobile devices, the way people search has evolved. People are moving towards voice search and away from text search which requires typing on smaller devices. With a voice-first SEO strategy, the way you craft your content, organize your web pages and integrate schema and structured data becomes different. Voice search SEO focuses on conversational keyword targeting, mobile search optimisation, long-form questions for SEO, and user-focused SEO with high intent search terms. Voice search optimisation focuses on Local SEO, Natural language search, Long-tail keyword voice search terms with search intent as primary focus. Unlike text search, voice command search requires voice-friendly content, focused on question-based search with conversational keyword targeting.
To optimise websites for voice search, your web pages need to transform and adapt to these requirements. At Admarkon, we tailor your content and your web pages to align with Voice search best practices.
Your Audience Is Asking Out Loud — Is Your Brand the Answer They Hear?
Voice search is the future of digital discovery. Are you optimised for it? It’s not limited to your phone anymore. With more and more smart devices penetrating the market, Voice search has evolved to various platforms and frameworks. Integrated with AI assistants, Siri and Alexa, Voice search has expanded from informational to commercial search too. Today making a purchase with voice search has increased by 200% YOY. The total transactions over voice search was 19.4 billion dollars in 2023 from 4.6 billion in 2021. Taking advantage of Voice search has become even more important for businesses today than ever.
Unlock Business Growth with Admarkon’s Voice Search Optimisation Services
Leverage smart speaker SEO and voice-first strategies to boost visibility and conversions. With Siri, Alexa and Google Assistant optimisation and a voice-first digital marketing strategy, grow your business with voice technology. Increase voice-based conversions, boost local business traffic and enhance online visibility via voice search. With higher engagement with voice-friendly content, increase lead generation via voice search. With proven strategies to increase voice-based conversions, grow your business with voice technology. Admarkon crafts content and optimises your websites with structured data for voice optimisation, FAQ schema for Voice SEO, long-tail keyword strategy, voice intent keyword mapping and Google featured snippets targeting high-intent audience. With semantic voice search optimisation and content strategy for AI assistants, bring in more audience with a variety of keywords. Voice search optimisation goes beyond eCommerce and expands to voice SEO integration for business sites too.
What Is Voice Search Optimisation (VSO)?
Understand how optimising for conversational, spoken queries changes your SEO game.
Optimising content for conversational spoken queries alters SEO by shifting focus from typed keywords to natural language and question-based searches. Most conversational queries prioritise local search, are mobile-friendly and require fast loading as most of these queries come from mobile devices. Voice search optimisation also requires focus on structured data markup and featured snippets to ensure the search engines find the right content to your queries.
Think about voice search optimisation in terms of how the end users search for products, services or information. While typed searches are precise and short, rarely more than 5–7 words, voice search queries are often longer and a complete sentence. A person searching for a restaurant in a region would often type “Italian restaurants near [location]” in a search query but will be more detailed like “Which are the best Italian restaurants near me that are open” or “Give me a list of Italian restaurants near me”. With the change of queries, the results vary accordingly serving the pages with results tailored to the longer queries.
What Are Featured Snippets in Voice Search?
Explore how Google’s answer boxes impact spoken search results.
Featured snippets and voice search optimisation go hand in hand. Featured snippets in voice search are short straightforward answers from websites that display on position zero. These snippets are extracted from web pages and provide a direct answer to users’ questions without requiring any click from the user’s side. While many SEO professionals find this counterproductive with no click-through to the website, experts believe that snippets with voice search provide more opportunities. Position zero in voice search establishes authority for businesses in the industry. With voice-enabled search results, conversational queries and answer boxes, businesses can establish themselves as leaders in their field and ensure more visibility and a possibility for users to click through to the website to learn more. Crafting your featured snippet to ensure the answers are informative, but offering more details on the web page ensures higher CTR with voice search snippet optimisation.
Types of Featured Snippets for Voice SEO
Featured snippets appear in various formats. The most common snippets that appear with voice search queries include paragraph snippets, list, table and video snippets.
Paragraph Snippets
Paragraph snippets are marked as answers to common questions like “What is” and “How to” queries. These are short-form answer boxes providing voice answers in paragraph format. A text-based featured snippet, paragraph snippets for voice results deliver concise answers and should be optimised accordingly for natural language paragraphs for voice search.
List Snippets
List snippets often deliver answers in list format to questions or queries like tips, step-by-step instructions for voice SEO like recipes in bullet format or numbered format. With a list snippet, you can optimise how-to lists for smart speakers for a process-based answer format.
Table Snippets
Display data in a table format for featured snippet. This includes comparison table format, pricing comparisons and other types of organised information. Structured data tables in SEO should be customised for tabular voice data voice answers.
Video Snippets
Video-based snippets showcase videos especially useful for visual queries and demonstrations. Video-based featured snippets help YouTube SEO for voice searches in your website with timestamp optimisation. Voice-activated video results and video-rich results in voice SEO help increase video clicks and views.
Why Featured Snippets Are Crucial for Voice Search Rankings
Voice assistants often pull answers directly from position zero — dominate this space!
Voice assistants pull answers from prominently displayed snippets. Securing a position zero boosts content visibility and higher CTR. This makes voice search optimisation a valuable strategy. Structuring content provides a clear concise answer to common questions. Businesses can increase the chance of being chosen as a featured snippet to dominate search results.
The key benefits of being featured include position zero visibility, voice assistant integration, increased CTR. This comes with direct answers to questions people are using with natural language, better user experience by ensuring easy-to-scan content, which is well formatted.
How Admarkon Voice Search Optimisation Services Help Local Businesses
Stay ahead.
Voice search has evolved for every search intent from brand awareness to conversion. With voice-optimised landing pages based on voice search user intent, ensures higher conversion, opportunity to monetise, increase sales through voice interactions.
How Voice SEO Drives Real Business Results
Boosts Conversion Rates with Conversational Content
Voice search SEO with intent-based content marketing creates a frictionless voice-driven conversion. Natural query to a purchase path with speech-friendly conversion strategies increases conversion for local businesses, for product or service industry.
Attracts Hyper-Targeted Website Traffic
Voice search queries bring in hyper-targeted website traffic with users and intent. Voice search intents are usually commercial but could also be informational. Long-tail voice keyword traffic is known for higher conversion rate and traffic from smart speaker queries is often informational.
Increases Local and Global Brand Awareness
Voice search can help brand exposure and brand recall through smart assistance. Being on top of mind with voice visibility and local voice search branding increases brand awareness. Brand mentions in voice results specifically for informative content are known to improve authority and trust among users.
Enhances Online Visibility on Smart Devices
Smart speakers are becoming more and more search aware. Alexa and Google Assistant visibility with voice-first search techniques ensures higher traffic to your website increasing conversions and sales. It has become more and more important to optimise for wearable voice devices for a voice-ready digital presence in today’s age.
Directs Footfall to Brick-and-Mortar Locations
Near me voice search optimisation has helped businesses improve footfall to their brick-and-mortar businesses by 30%. Voice SEO for local businesses like restaurants harness voice queries for physical store visits. Location-based spoken queries like “Italian restaurants near me” and other local queries have benefited from increased footfall in business location.
Drives Revenue Through Intent-Driven Queries
Commercial voice search queries with high intent are known to convert more. Voice-enabled eCommerce growth has seen an increase by 20% year over year. Monetising in voice traffic improves sales for eCommerce stores in particular.
Builds Long-Term Customer Engagement
Voice search has not just helped in conversion but also user retention. Conversational content engagement increases trust building through natural search. AI-assisted user retention and other advanced features ensure brand loyalty and repeat visitors through voice search.
