Emke Silks Palakkad is a brand with no significant digital presence, apart from an Instagram profile and a Facebook account with 3,000 and 1,000 followers, respectively. Their website, emkesilks.co.in, is now expired, and the domain remains unclaimed.
The total search volume for the brand’s keywords exceeds 1,000 searches per month. Without a website, this traffic is lost to platforms like Justdial and Indiamart.
Possibilities and Potential with an Online Presence
Emke Silks is already an established brand with people actively searching for them online. This in itself is a great opportunity for the business to enhance its branding and market position. Although easier said than done, the company needs to put in significant effort to establish itself online. With existing social media presence on Facebook and Instagram, the only missing piece is a website to solidify the brand identity and avoid losing an existing audience.
A well-designed website with an e-commerce store can help the brand establish itself in the market and sustain itself in today’s digital world. Even if the company does not wish to sell nationally, it can cater to local clients in Palakkad with an e-commerce store and benefit from its digital presence. The e-commerce store can gradually expand as the management gains insights into its profitability and the workings of e-commerce platforms.
E-commerce is a profitable venture for clothing stores and represents the largest industry online. With an already established brand name, Emke Silks can start monetizing from day one with a website and a well-planned digital marketing strategy.
