Admarkon Marketing Online can help you with your real estate SEO and digital marketing campaigns by creating an SEO strategy and implementing it from beginning to end. We help real estate companies looking to promote their properties and market their company as a brand with search engine optimization techniques, including local SEO and content creation, all in one place.
Why is Real Estate SEO Important?
Real estate is a high-value industry that requires extensive marketing campaigns. Real estate is not an impulse-buying product that is purchased on instinct. Most real estate sales happen over months, if not years. As a real estate company, it is important to explore all means of marketing to achieve good results. As a brand, your company should stand out among the competition, and your properties should be listed above your competitors’ properties in relevant searches. With proper search engine techniques, we help real estate companies achieve results for long-term success.
Unlike other forms of marketing (including offline marketing), SEO is a long-term strategy that lasts for years. While your billboards may cost you ten times more than digital marketing strategies, they do not last more than a season and often require you to renew the contract and invest again. For online marketing, PPC also requires continuous revenue input, and in a competitive industry like real estate, expenses can range from a few thousand rupees a day to lakhs a month.
With SEO, you spend only a fraction of that amount and garner more targeted traffic from people interested in your product over a longer period of time.
SEO Strategies for Real Estate Companies
Creating an SEO strategy is crucial. Understanding what your customers are searching for and delivering exactly what they want is key to conversion and lead generation. For real estate search engine optimization, we cover all areas, beginning with local SEO, technical SEO, on-page SEO, content creation/blogging, and finally, off-page SEO. With the right strategy, you can expect a continuous flow of traffic once everything is in place.
Local SEO for Real Estate
With real estate, it is important to focus on local SEO. More than 40% of users have already decided on a location before planning to purchase or rent a property. Optimize your search with the exact property address. Since the property is already available for sale, creating a Google Business Profile for the property is often easy.
Listing on Third-Party Websites
There are hundreds of websites where you can list your property for free. Do not worry about the leads from these websites initially. If leads do come from these websites, that’s great. Your focus should be on elevating your own website to the top for searches relevant to your property and company. List all properties separately on multiple websites. Ensure that you provide the correct address—the same one you use for your local business profile on Google. If your name, address, and phone number appear on each of these websites, your ranking for your local business profile will often improve. We help list your properties on multiple websites to enhance your local business profile ranking.
Technical SEO
Websites that are designed well may not always be technically perfect. A website is defined by its quality, just as an automobile’s quality is determined by its engine. With technical SEO, we optimize your website’s internal code. We ensure all images are optimized for fast loading, your website is responsive and mobile-friendly, and it is optimized for speed. We add sitemap XML files, schema, and structured data to your website to ensure that it is technically sound. This step alone has been effective in increasing traffic by up to 20% on some websites, especially those with lots of pages and content.
Keyword Research
Before you go any further, you need to understand keyword research. Keyword research involves finding related keywords that people are searching to reach your website. In other words, what do people search for when they want to rent or buy a property? Finding the right keywords, which have the lowest competition and the highest traffic, ensures you create content around those keywords to attract more audience. At Admarkon, we start our SEO process with keyword research. We find a list of keywords that are the least competitive and have high traffic to create content around.
Creating Content for Your Website
The third step is to create content on your website. Apart from the property listing, which is mandatory for selling your property, you should bring visitors to your website with other keywords related to your industry. This content is created solely to help your visitors and is not meant to sell your property. For instance, you could create content on “What to Look for When Renting Properties in Gotri, Vadodara” or “Is Police Verification Required for Renting a Property, and How to Get One.” These topics won’t directly help you sell or rent properties, but the valuable information will bring interested visitors to your website and build trust in your company. At some point, these visitors could become your customers if you provide valuable information. At Admarkon, we help you create content tailored for your industry to bring as much traffic to your website as possible from relevant keywords and topics.
On-Page Optimization
With content creation in place, the next step is to optimize your content for search engines by placing keywords in the right spots. Including LSI (Latent Semantic Indexing) keywords in the article, placing keywords in headers, titles, etc., can help improve your website’s ranking and allow it to rank for a range of keywords.
