Digital marketing for hotels involves promoting not just the property but also the location around your property and the type of property. Finding the USP of your property is key to marketing your hotel to your prospective guests. If your property is located in a tourist destination, promote not just your property but also the destination. If your property is not in a tourist destination and caters to businesses, create a marketing campaign accordingly. Every hospitality business has something unique. The challenge is to find what is unique to your business. At Admarkon, we help you create a unique digital marketing campaign by promoting your hotel to your guests in a way they won’t forget.
Digital Marketing Strategies for Hotels
A digital marketing strategy for a hotel begins with website creation. We focus on quality images for your website and content that people would want to read before they visit your property and explore activities they can pursue while at your hotel. Your website will be the central point for your guests to acquire as much information as they require. But to get them to your website, we market your hotel on various platforms and using various techniques.
To begin with, your website is search engine optimized (SEO). This helps rank your website on search engines. Your social media presence is crucial, with more than 80% of people looking for properties based on recommendations by influencers. We create a detailed social media strategy for your hotel.
Online booking platforms play a major role in bringing in business. Websites like Booking.com, Goibibo, MakeMyTrip, and Tripadvisor are the first few websites people visit to book hotels. Your presence on these websites adds value to your business and improves your online presence.
Apart from organic marketing, your hotel can take advantage of paid digital marketing, which includes PPC on Google and paid social media marketing on Instagram, Facebook, and other platforms.
Digital Marketing Trends for Hotels in 2024
In 2024, the trend of digital marketing for hotels is more focused on brand building. Hotels understand that businesses thrive only if they have a brand identity. Gone are the days when a business gauged its success solely by revenue. In 2024, businesses are valued by their brand identity.
Branding begins with appearance. In digital marketing for hotels, it starts with the logo, a unique and consistent website design, and quality content that reflects your hotel’s personality and values. Every piece of content you publish online should reflect your hotel’s brand identity. Your use of social media should be consistent, and your influencers should complement your brand’s values and identity.
SEO for Hotels
Search engine optimization (SEO) helps your website rank on Google and other search engines for relevant keywords. The process of optimizing your website starts with Technical SEO, where your website is optimized for speed and technical features, including schema, structured data, and sitemaps. Your website’s Technical SEO will determine how well it is crawled by Google.
Apart from technical SEO, we conduct keyword research for content creation, create new content, and optimize your existing content to meet SEO requirements. In addition, we help you with local SEO by listing your business on Google My Business and optimizing your local profile for local searches.
SEO Strategies for Hotel Websites
Creating an SEO strategy for hotel websites includes Technical SEO, On-page SEO, Off-page SEO, and Local SEO. Each technique is equally important for the success of your SEO strategy.
- Local SEO for Hotels: Listing on Google My Business Profile helps with ranking for local keywords. Local SEO includes creating a Google Business Profile optimized with relevant keywords, listing related services with high traffic and low competition, and building citations on third-party websites. Listing on hotel booking websites is also part of a local SEO strategy.
- Hotel Keyword Research: Keyword research identifies relevant keywords in your industry with low competition and high traffic. These keywords are used in your Google My Business profile, content creation, and to optimize the existing content of your website.
- Content Creation: Based on keyword research, we create content for blogs and social media. A keyword-based content strategy involves semantic SEO and topical authority content, which are based on keyword clusters. Content creation drives organic traffic to your website over the long term.
- Technical SEO for Hotels: Technical SEO ensures your website is fast, easily crawlable, and technically correct for Google and other search engines. This includes creating the right schema markups, generating sitemaps, optimizing your website for speed, and ensuring there are no errors on the website.
- On-page SEO for Hotel Websites: On-page SEO involves optimizing your web pages with the right keywords in the right places, formatting content, organizing headers in the correct order, and ensuring that keywords appear in the headers. On-page SEO also includes schema markup incorporation, and meta tag optimization (titles and descriptions).
Social Media Marketing for Hotels
Social media is an inevitable part of marketing today. With over 80% of people accessing social media daily, creating a social media marketing strategy is essential for any business. For hotel businesses, social media marketing plays a crucial role in improving brand value and reaching more people.
- Instagram Marketing for Hotels: Instagram is the largest social media platform today. Over 60% of Indian internet users access Instagram, and research shows that over 70% of people make decisions based on Instagram posts. Additionally, over 80% of Instagram users discover interesting and new properties on the platform.
- Facebook Marketing for Hotel Bookings: Facebook marketing is older but still relevant. Creating a Facebook page and marketing your property through posts increases your hotel’s reach to a wider audience, as over 80% of internet users still have a Facebook account.
- LinkedIn Marketing for Hotel Chains: LinkedIn marketing is especially effective for promoting corporate bookings and business hotels. LinkedIn is more targeted towards working professionals and high-value clients, making it ideal for hotels catering to businesses.
- YouTube Marketing for Hotel Tours: Video marketing is highly effective for hotel promotion. While user-generated content (like reviews from influencers) is often easier, videos from property owners themselves are limited. Admarkon helps create a video marketing strategy for your hotel business, including YouTube and Instagram reels.
PPC Advertising for Hotels
PPC is inevitably one of the best techniques to promote hotel businesses. As a competitive industry, hotel businesses often find it hard to stand out in the crowd of thousands of competitors. For corporate businesses, this becomes even more difficult as they are often located in cities. Customers today have a wide range of options when it comes to hotel bookings. It is up to you to stand out as a business and provide your services when they are searching for you. PPC marketing helps businesses to market themselves with a small investment.
PPC, or Pay-Per-Click marketing, allows businesses to promote their company on search engines and stand above organic results for a small fee, often charged per click (thus the name PPC, or Pay-Per-Click).
Google Ads for Hotels
Google dominates the search market, with over 80% of users searching for products and services online through Google. Achieving a top position for a search term organically is not always possible for any business. Fortunately, with Google Ads, you can advertise your hotels for specific keywords and rank above all the organic listings. The cost of Google Ads PPC depends on various factors, including the keywords you choose, the competition for those keywords, and the target demographics. With an experienced Google Ads expert, you can advertise your hotel business and start securing bookings in as little as 24 hours.
