PPC Management Services by Admarkon
Drive High-Intent Traffic, Maximise ROI & Scale Faster with Data-Driven Paid Advertising
Results That Speak Louder Than Promises
At Admarkon, our PPC management services are built around one clear objective: profitable growth. Every campaign is engineered to deliver measurable results. We help lower acquisition costs and generate higher quality leads. We rely on a data-driven approach, optimisation, and continuous performance analysis across various marketing channels.
Our clients experience 300–500% ROI growth through well-structured PPC campaigns and intent-driven keyword targeting campaigns. A combination of advanced keyword research, smart bidding strategies, and high-converting ad creatives ensure every click has a clear revenue objective. With rising ad costs, wasted clicks are tightly managed. Our optimisation process focuses on lowering CPC and cost per lead significantly without sacrificing lead quality. With strategies like landing page improvement and quality score optimisation, we help businesses reduce cost per lead by as much as 65%.
We help optimise existing ad campaigns to reduce cost and improve leads. With quality clicks, we ensure a 2x–10x increase in qualified leads, often with lower clicks. With conversion rate optimisation techniques, user intent, funnel stage, and behavioural signals, we ensure higher conversion and generate lifetime value.
Types of PPC Advertising We Manage
Picking the right channel for your business is key. We manage multi-channel paid advertising for you that is tightly integrated, performance-driven, and continuously optimised to make decisions based on data, not assumptions.
Search Advertising
Search ads put your business in front of high-intent users actively looking for your products and services. We manage Google Ads and Microsoft Bing ad campaigns to capture bottom-of-the-funnel demand and deliver consistent, high-converting traffic.
Display & Visual Ads
Increase your brand visibility and assist conversion across the buyer journey. With Google Display Network campaigns, we create advanced audience-targeted placements and creative testing to ensure your ads appear where relevant, on high-quality websites across the Google Display Network.
Paid Social Advertising
Social media advertising helps in brand building and awareness. With hyper-targeted advertising based on demographics, interests, behaviour, and intent, we help drive leads, sales, and engagement. We manage high-performing paid social campaigns across all major platforms.
Ecommerce & Marketplace PPC
For ecommerce brands, PPC is a revenue engine. Google Shopping ads and, specifically, Performance Max campaigns on Google, along with Amazon PPC ads, help products rank higher, gain visibility, and drive profitable sales.
Remarketing & Retargeting Campaigns
Online users don’t purchase on the first visit. They take time to decide, and when they do, it’s important that you are on their mind. Retargeting ads are effective, cheaper, and help re-engage users who have visited your website previously. This includes people who have abandoned forms or carts.
Video and YouTube Advertising
Video ads are powerful for building trust. Explaining complex offers and branding starts with video ads. YouTube in-stream ads, discovery ads, and short-form video campaigns are designed to engage your audience and support conversions across the funnel.
PPC Ad Management and Platforms
Industry-Specific PPC Solutions
- Ecommerce PPC Management
- Real Estate PPC Campaigns
- Healthcare & Clinics
- Education & EdTech
- Travel & Hospitality
- Finance & Professional Services
Paid Social Advertising
- Facebook Ads
- Instagram Ads
- LinkedIn Ads
- YouTube Ads
- Pinterest Ads
Ecommerce & Marketplace PPC
- Google Shopping Ads
- Amazon PPC Management
Remarketing & Retargeting Campaigns
- Cart abandonment ads
- Cross-platform remarketing
Admarkon’s PPC Management Services
End-to-End Paid Advertising Solutions
At Admarkon, we manage every aspect of your paid advertising. From strategy to setup to optimisation and reporting, we ensure nothing falls through the cracks. Our end-to-end PPC solutions are designed to maximise ROI, eliminate wasted spend, and deliver consistent growth across search and social networks. With a data-driven approach and continuous optimisation, we turn ad budgets into measurable business results.
PPC Strategy & Consulting
Our PPC strategy and consulting services begin with market and competitor analysis, with a focus on building a clear, data-backed roadmap aligned with your business goals and target audience, keeping revenue in mind. A funnel-based campaign planning approach ensures we cover the entire span of your customer base.
Keyword Research & Account Structuring
Our keyword research and account structuring process focuses on high-intent keyword clustering to capture users who are ready to convert. We keep negative keyword optimisation at the core to eliminate wasted spend by organising campaigns into tightly themed structures. We ensure your ad groups are always optimised for lower CPC and high quality scores, and show only for the most relevant searches.
Campaign Setup & Launch
The campaign setup and launch process ensures every element is configured for accuracy and performance. Your ads will be scalable from day one. We handle complete Google Ads and social ad setup, aligning campaign structure, bidding strategies, and ad creatives with your business goals in mind. We implement conversion tracking and analytics, along with platform-specific pixels, to ensure your clicks, leads, and sales are tracked accurately.
Ad Copywriting & Creative Development
Compelling ads drive clicks. GREAT ads create conversions. Our ad copywriting and creative development focus on crafting high-CTR ad copies that convert. We ensure the ads speak clearly to your audience with relevance and urgency. Every aspect—from headlines and descriptions to visuals and CTAs—is designed to maximise engagement. We also improve your performance and ad creatives consistently. With A/B testing across ad copies, we optimise your ads for better conversion rates, click-through rates, and engagement.
Landing Page Optimisation for PPC
The best ads underperform with a poor landing page. Our landing page optimisation is built around CRO and aligns seamlessly with ad intent, messaging, and user expectations. With an optimised layout, headline, form, and call to action, we reduce friction and guide users towards conversions. We prioritise page speed and UX optimisation for a smooth user experience.
Conversion Rate Optimisation (CRO)
Driving traffic is half the job. Converting is where real growth happens. Our conversion rate optimisation services focus on understanding how users engage with your ads and landing pages, refining every touchpoint to increase conversions while reducing ad spend. We use heatmaps and behaviour analysis to track clicks, scroll depth, form interactions, and user journeys to uncover friction points and reduce funnel drop-off.
Ongoing Optimisation & Scaling
PPC campaigns are not designed for a one-time setup. They require continuous improvement and optimisation. Our ongoing optimisation and scaling process ensures your campaigns evolve with performance data and market trends while aligning with your business goals. We actively manage bid strategies to maximise visibility and control costs across keywords, audiences, and platforms.
Transparent Reporting & Insights
Clarity and accountability are core to PPC management at Admarkon. Transparent reporting and insights give you complete visibility into your ad spend and performance. Weekly and monthly performance reports break down key metrics in a clear, easy-to-understand format, ensuring you are well informed about ROI, CPA, and ROAS. Our reports focus on what really matters to your business — no jargon.
Our PPC Campaign Management Process
A Proven, Repeatable Growth Framework
At Admarkon, our PPC campaign management process follows a structured framework that is repeatable and designed to deliver predictable growth and measurable ROI. Each phase is built on data, intent, and performance insights, ensuring your paid ad campaigns stay scalable, efficient, and aligned with your business goals.
1. Research & goal alignment
This phase is all about understanding your business objectives, target audience, and success metrics. We do thorough market research, competitor analysis, and identify conversion goals to ensure your PPC strategies align directly with revenue and growth outcomes.
2. Account audit
If you have an existing ad campaign, we conduct a detailed PPC account audit to identify vulnerabilities, wasted spend, inefficiencies, keyword gaps, and opportunities. This forms the foundation for performance improvement in the next few steps.
3. Strategy & media planning
Based on the research and insights, we create customised PPC strategy and a media plan that includes platform selection, budget allocation, keyword mapping, audience targeting, and funnel planning to maximise reach and ROI.
4. Campaign setup & tracking
With precise campaign setup across Google Ads and paid social platforms, we ensure correct account structure and ad creation. We adjust bidding strategies to ensure maximum ROAS. Conversion tracking and analytics are implemented to capture accurate performance data from day one.
5. Testing & optimisation
We test ad copies, creatives, keywords, audiences, and landing pages regularly. A/B testing and data analysis help refine campaigns and improve CTR, quality score, and conversion rates.
6. Continuous monitoring
PPC performance is monitored at least twice a day to respond quickly to trends, competition, and budget fluctuations. We proactively adjust bids, targeting, and spend to maintain efficiency and prevent performance drop-offs.
7. Performance reporting & insights
Transparent reporting with actionable insights is regularly provided to highlight ROI, CPA, ROAS, and conversion trends, along with clear recommendations to drive ongoing optimisation
Why Choose Admarkon as Your PPC Agency
Not Just Clicks—Real Business Growth
Choosing the right PPC agency can be the difference between wasted ad spend and scalable growth. At Admarkon, we drive businesses by building profitable, sustainable PPC campaigns that directly impact your bottom line. Our strategies and expertise in data-backed optimisation deliver measurable business results.
ROI-focused PPC strategies
Every campaign is built around return on investment. Keyword selection to budget allocation is thoughtfully designed to maximise ROI and improve ROAS at each stage of the funnel.
Certified Google Ads specialists
We are Google Ads certified professionals with hands-on experience across industries. We ensure best-practice execution, compliance with platform guidelines, and access to advanced optimisation techniques.
No long-term lock-in contracts
We believe retention is based on performance, not contracts. Our flexible engagement model gives you complete control over how you scale and how your campaigns evolve.
Data-driven decision making
We rely on performance data, not assumptions. Optimisation for bids, creatives, targeting, and budgets is backed by conversion data, analytics, and behavioural insights.
Custom strategies, not templates
Your business is unique, and your PPC strategy is crafted precisely for it. We build custom PPC campaigns tailored to your business, audience, industry, and growth goals.
Transparent pricing & reporting
With Admarkon, you know where the money goes. Clear pricing structures and transparent reporting track everything from ROI and CPA to ROAS, with no hidden costs or inflated metrics.
Human expertise powered by smart automation
We blend expert human decision-making with intelligent automation and AI-driven data to scale performance, efficiency, speed, and accuracy. This ensures full control without losing strategic oversight
PPC Pricing & Cost Factors
What Influences Your PPC Investment?
There is no one-size-fits-all price for PPC advertising. PPC investments depend on competitiveness, return on ad spend, industry, and more. At Admarkon, we build cost-efficient PPC campaigns that align with your goals, budget, and growth expectations.
Industry competition
Highly competitive industries and high-value products require higher bids to secure top ad positions. Competitor activity and auction dynamics influence bidding strategies and brand visibility.
Target keywords & locations
Keyword intent, search volume, and geographic targeting impact PPC cost. High-intent commercial keywords are more competitive than general informational keywords. Competitive locations also drive costs higher. When managed correctly, they deliver stronger conversion rates and higher ROI.
Platform selection
Different platforms have varying cost structures. Google Ads, Bing Ads, and social media ads all follow different pricing models. We recommend the right mix of platforms based on your target audience, products, and services that are more likely to convert.
Campaign scale & objectives
Your budget influences campaign goals such as lead generation, ecommerce sales, and brand awareness. Larger campaign scopes and aggressive growth targets require higher investment but are managed with strict performance benchmarks
How PPC Advertising Works
Turning Clicks into Conversions
PPC ads work by placing your brand in front of users who are actively searching, browsing, or engaging with relevant content. At Admarkon, we focus on intent-driven execution, ensuring every stage of your PPC journey is optimised for relevance and ROI.
Keyword Research & Audience Intent
The foundation of PPC effectiveness lies in user intent. We focus on commercial and transactional keywords that indicate readiness to take action. Through detailed keyword research, buyer intent mapping, and aligning ads to each stage of the decision-making process, we ensure your campaigns attract users who are more likely to convert.
Ad Auctions & Quality Score
PPC ads don’t go to the highest bidder. They are awarded based on a combination of factors driven by quality score. Quality score depends on ad relevance, click-through rate, and landing page experience. Our approach ensures you secure better ad positions while keeping costs lower, improving visibility without overspending.
Campaign Optimisation Cycle
Test → Measure → Optimise → Scale → Repeat
PPC success is iterative. We follow a continuous optimisation cycle. We test ad copies, creatives, keywords, and audience intent, measure performance through real-time data, optimise based on insights, and scale accordingly. This structured approach ensures consistent performance improvement and sustainable growth across all your PPC campaigns.
