What is a Full Service Digital Marketing Agency?
A full service digital marketing agency is a one-stop shop for all your digital marketing needs. A full service digital marketing agency provides services including web design, content creation, content marketing, SEO, social media marketing, press release creation and marketing, PPC, and more.
A full service digital marketing agency is not limited to niche services. A niche marketing company may specialize in one marketing technique or technology, like web design or SEO, but a full service digital marketing agency has a dedicated team of experts in each of the marketing techniques, from SEO and content creation to PPC and social media marketing.
What Services Does a Full Service Digital Marketing Agency Provide?
Web Design & Redesign: Digital marketing at some point will require web design or redesign services. Most companies with only digital marketing services will recommend a reliable partner, but with a full service digital marketing company, you do not have to find another agency to work with, control more people, or dedicate additional time to the process.
SEO: Search engine optimization is a continuous process that requires time and effort. SEO often includes tracking performance, content creation to fill content gaps, and content marketing. While SEO alone can be an independent service, it is important to understand that you will require other services to scale your marketing campaign.
SMM: Social media marketing helps various industries, especially entertainment, fashion, food, and education. Though powerful in itself, there are often times when the addition of a website to the social media marketing campaign helps with online sales through an ecommerce store. With a full service digital marketing agency, you will be able to understand the potential of your products and their marketability.
Email Marketing: Email marketing has a potential conversion rate of up to 3%. Though many people claim email marketing is dead, that’s not essentially true. With full service digital marketing services, you will understand when to incorporate email marketing and how to do it profitably.
PPC Marketing: PPC marketing is the quickest way to draw visitors to your website. When done right, PPC can be very profitable and can give you quick results and high ROI. With full service digital marketing services, you will be advised on PPC marketing, when you should do it, and what your chances of profit are.
Video Marketing: Video content is one of the most profitable marketing methods today. If done right, video marketing has the potential to bring in enough traffic to match all other marketing techniques. This depends on the industry and the type of content you produce. A digital marketing agency with experience will be able to help you with the types of content to produce, market it efficiently, and drive traffic, sales, and leads for your business.
Content Creation & Content Marketing: With digital marketing, content is king. You need content in every step of the process. You cannot continuously create the content you want while running your business. An in-house content creation team could do the job, but it is often not required with a full service digital marketing agency that has a dedicated content creation team.
Branding and Creative Services: Marketing your content is different from branding and creative services. A branding agency will do your UI and ensure all your content and media meet your brand’s standards. The colors, fonts, and logos are present in all the material you produce. Instead of using a dedicated design company for your branding and creative services, a full service digital marketing agency will handle creative services and branding for you.
Granular Services Provided by Full Service Digital Marketing Agencies
Cross Channel Marketing and Automation: Marketing on multiple platforms is often tedious and time-consuming. Often, you need to post the same content to multiple platforms. A post on Facebook could also be posted on LinkedIn and a shorter version on Twitter. Doing cross channel marketing manually can be time-consuming and error-prone. A digital marketing service agency can create a smooth process with automation for cross channel marketing and automation for such needs.
Data-Driven Marketing Strategies: With data-driven marketing strategies, you will be able to target customers with specific needs. Knowing what your customer needs and catering to their necessities increases ROI. Tailor your digital marketing strategy according to the data available to you from analytics for better results and conversion.
Conversion Rate Optimization: Conversion rate optimization increases ROI for your business. Understanding what works and making necessary changes to it will improve your conversion rate.
Content Marketing Funnel Development: Creating content in a systematic way to funnel or drive visitors through a map will help you understand customer behavior and increase your chances of sales when you understand content marketing funnels and tune them accordingly.
User Experience (UX) Design Services: With user experience design services, which fall under web design, you understand how customers interact with your website. Where people click and how to increase interaction on the website is often a ranking factor on Google.
Why Do You Need a Full Service Digital Marketing Agency?
Marketing digitally has diversified into various technologies and techniques over the years. Focusing on one technology has limitations. A niche SEO marketing company will be excellent at getting your websites ranked on search engines, but will not be able to help you in other areas of marketing, like social media marketing or PPC. With an all service digital marketing agency, you are open to a wide range of options.
Expertise: A full service digital marketing agency should have expertise in various marketing techniques. They will understand how every marketing technique can be linked and how it is beneficial for the business. Digital marketing agencies with full service will recognize failures in a technique and be able to correct it efficiently or advise clients on stopping promotions if they do not add value to the business. The expertise in each of the technologies and being able to gather data and advise businesses on the path to take makes digital marketing agencies like Admarkon a good choice for marketing your business.
Management: With a full service digital marketing company, you as a business have a centralized location for all your digital marketing. Managing five different sources could be cumbersome and inefficient. Coordinating work between organizations could result in delays from both the marketing side and yours. With a full service digital marketing company, you have fewer delays, more control over the work, and an efficient marketing process.
Integrated Marketing Services: With integrated marketing services, the company knows what work needs to be done in priority and how the process is integrated. The overall marketing process moves smoothly and seamlessly.
Time and Cost Saving: With multiple specialized organizations, the factors of time and cost both increase. Individual companies, though specialized in their own field, will often charge you more than a full service organization. They are also much faster, especially when they know the priorities and order of how things work.
How Much Do Full Service Digital Marketing Agency Services Cost?
The cost of a full service digital marketing company varies based on the services you intend to avail. If you are looking for just one service, the cost is often very nominal but on par with most specialized companies that deal with a single service. There is not much difference when you compare the costs of a specialized service company and a full service digital marketing company if you avail only one or two services. The significant difference in cost comes when you avail full service, which would cost nearly half of what you would be charged if you hire individual companies to do the same. Digital marketing companies that charge by the hour will often have rates different from a contract-based company. Opt for a contract-based option, especially if you intend to avail services for a longer period of time.
