Importance of Marketing videos and Hurdles Creating them

Influence To Purchase

82% of People have been convinced to buy a product or service after watching a video

User Generated Videos

37% of consumers find a video of a product in Use very important before a purchase

Popularity

89% of people say they would like to see more brand videos in 2024 according to Cloudinary Global Video Survey!

Hurdles

But Video Creation has its own Hurdles. The process flows from different teams and often create friction with one team affecting others!

Team Managmeent

Post Production process is often seen to have a lot of hurdles creating a performance lag in the overall process. 

Post Production Issues

45% Post production teams face problems with multiple file formats, 41% have problems with mobile optimized content and 38% complain about Late delivery of assets.

Automated tasks 

Many of the post production processes can be automated to increase productivity. Tools for Automation are available but production units are still not aware of many of them

AI Tools

AI can increase effectiveness of Video post production by 75% in some cases. There are tools available to increase efficiency and edit videos fast online at a nominal price

Leverage AI

AI is particularly useful to manage media across multiple platforms and create various versions for mobile, desktop etc. 

What Problems Do you Face?

Has Video Editing been a concern for you? Let us help you with your video editing issues. Click the link below for details