Track Smarter, Optimize Faster, Scale Confidently
Marketing strategies rely on data, and data is acquired by tracking performance. Modern marketing in the digital world fails without accurate data. We, at Admarkon, make sure that every ad, every click, every lead, and every impression is tracked with precision. You can make data-driven decisions with confidence to ensure a profitable campaign.
Running ads without proper tracking is guessing and luck. A data-driven approach helps make decisions which are clear and sure to profit from. You can remove campaigns that are failing or not performing and invest more time, effort, and money on campaigns that work with our tracking services.
Why Businesses lose up to 50% on Ad spend
If you spend 100,000 Rs on ads and if you are spending over 30% to the wrong demographic you are losing 30,000 Rs. Targeting the wrong audience is often the cause of many businesses losing up to 50% of their ad spend with no results or returns to show. Numbers like this are common in businesses that do not track their ads and their ad spend.
With Admarkon, we ensure that your ads are well optimized with data-backed solutions. The most common causes for wasted budget include
- Incorrect conversions: Conversions are counted incorrectly. Duplicate counts, non-sales counted as purchases, and form confirmations not logged can result in making wrong decisions.
- Missing events: Tracking of all data is important. Tracking add-to-cart events, checkout start, form submits and phone calls are all to be tracked. Missing out on any of the data will not help you optimize your sales funnel and detect blocks in the sales process.
- Duplicate tracking: While events are tracked, some actions fire multiple conversion events, creating an inflated value in your report. Decisions made on these values can result in loss.
- Broken pixels: Tag codes or pixels are not fired correctly due to various reasons which may result in lost data and track wrong audience information.
- No attribution: Tracked sales or purchases attributed incorrectly with offline conversions unlinked. This will result in poor understanding of the data and the real source of your traffic and sales.
- Poor analytics setup: A poor GTM setup or GA4 setup could result in information with no goals, wrong filters, inconsistent naming, or missing e-commerce fields which may be helpful in making crucial decisions for your business.
What we offer – A complete campaign tracking solution
Conversion Tracking Setup
Record every valuable action your customers take. From lead form submission, add to cart, checkout, purchase and phone calls to WhatsApp enquiry and app install or any custom event unique to your business in real time. We ensure that you always know which campaigns, ads and keywords drive real results giving you clarity to make decisions. We integrate tracking across major platforms including Google Ads, Facebook Ads, Instagram, Bing, LinkedIn and YouTube, and link them to your Shopify, WooCommerce, WordPress stores or your custom web application.
Pixel and Tag Setup
We set up Facebook Pixels and Google Tag Manager and other essential tools to track conversions and they are configured correctly to capture the right data. The team verifies, tests and deploys each implementation to ensure flawless performance without disrupting website design, speed or user experience.
Cross-Platform Attribution
When using multiple platforms, confusion is normal. Traffic from one source is attributed to another and decisions could be impaired. At Admarkon we eliminate confusion by ensuring a powerful attribution framework to show exactly which channel influences each sale and lead. With first-click, last-click and data-driven attribution understand the origin of interest and the final touchpoint before conversion. Multi-touch tracking, UTM-based channel attribution and offline tracking ensure accurate attribution is in place.
Revenue-Based Tracking for E-commerce
Perfect for your Shopify, WooCommerce and marketplace sellers with dynamic remarketing, product-level tracking, ROAS and revenue attribution and funnel tracking. Tracking isn’t enough. Revenue is the real metric in ecommerce stores and revenue-based tracking ensures you know exactly which channels, products and campaigns are generating sales and profit.
Custom Dashboard with Real-Time Reporting
Combine the power of Google Looker Studio, GA4 and Google Sheets automation to create custom dashboards. We provide a live snapshot of the metrics that matter most. From ad performance, cost vs. revenue, daily ROI and ROAS, lead quality insights and full sales funnel performance, get your reports in a concise, easy to understand format.
Tracking Audit and Fixes
If you are already advertising and not seeing consistent results, you are probably dealing with leaking data and money. With a full tracking audit, we uncover hidden issues that are damaging performance. We help identify and fix broken conversions, missing events, incorrect pixel firing, duplicate tracking and inaccurate revenue reporting. Get detailed findings and reports with expert implementation of every fix.
